One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. 

With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.

In This Conversation We Discuss: 

• [00:55] Intro
• [01:55] Compare platform to Shopify before migrating
• [02:51] Figure out why you want to migrate
• [03:45] New things acquired after migrating to Shopify
• [04:44] Migrating helps you reconsider and review things
• [05:26] Maximize migration & explore change opportunities
• [06:40] Prioritize customer service over minor details
• [08:42] Migration is doable, but never easy
• [10:38] Navigating Shopify data migration
• [12:37] The impact of design on migrating
• [14:26] Map out key considerations when migrating
• [16:21] Embrace change to get better results
• [17:21] Keep up and learn new tools and techniques
• [18:28] Make learning easier with efficient solutions
• [19:23] Overcome fear with secure data migration
• [22:19] Streamline unusual Shopify migration
• [24:54] The importance of thorough sample checks
• [25:23] Challenges in subscription & internationalization
• [26:25] Addressing backend processes 
• [27:10] Navage Nose Cleaner’s Shopify migration story
• [28:42] Wheel Wiz’s Shopify migration story
• [29:37] Realities & considerations of a rush migration
• [30:45] Adams Polishes’ migration story
• [31:47] Migration as a line item in a project
• [32:35] Modern Sprout's migration story
• [33:32] WordPress freedom VS Shopify constraints
• [34:43] Corresponding tasks & results of blogging
• [36:10] Shopify’s unique ecosystem advantages
• [38:46] Telltale signs that it’s time to move to Shopify
• [39:27] Migrating during redesign is the key
• [40:09] Leverage Shopify features to implement discounts
• [41:09] Learn more about Kurt Elster

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Ecommerce consultancy for Shopify merchants ethercycle.com/
• Follow Kurt Elster linkedin.com/in/kurtelster/
• Subscribe to Kurt Elster’s newsletter kurtelster.com/
• Listen to Kurt Elster’s podcast unofficialshopifypodcast.com/

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