Ever wondered if you could sell out a program without a big launch, fancy sales page, or a single ad? In this episode, I chat with my hilarious and brilliant friend Laura Belgray about how she filled 80% of her mastermind with what she calls “the least launchy launch ever.”

We break down her ultra-simple (and totally effective) approach to gauging interest, building demand, and filling spots—all before the mastermind even officially launched.

Here’s what you’ll hear:

• How Laura casually seeded interest before ever mentioning a price

• The exact moment people started “raising their hands” to join

• What she put in her “sales page” (spoiler: it was a Google Doc)

• Why perfection and polish can actually hurt your pre-launch

• Laura’s #1 tip for creating buzz without trying too hard

Listen now for a refreshing reminder that launching doesn’t have to be stressful or salesy.

⭐️ Want more information about the Pre-Launch Plan Program? Head over to brennamcgowan.co/ppp. Doors close on September 23rd.

Your Next Steps:

Want to plan your next launch in seconds? Grab my free AI Launch Calendar

🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram

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