In this episode, AJ and Mike break down all the elements that go into developing a must-read book, from the kernel of an idea to the long-term marketing plans. They even share what they’ve done in the past with their books and give hints at how their new book, The Money Habit, was developed and its next steps. They’ll also share areas that they see authors fail to consider.

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AJ Harper, website 

Write A Must-Read  

Free resources

AJ’s Socials:

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Mike Michalowicz, website

All books

Mike’s Socials: 

IG

FB

LinkedIn