In this exciting episode we're breaking away from traditional book marketing methods and exploring innovative, fun, and often easy-to-implement strategies to boost your book sales. If you're looking to make a splash in the literary world, don't miss this!

We’ll delve into unique venues for book events and sales that go beyond the bookstore, discuss the benefits and tactics of selling books in bulk, and reveal a host of other creative ideas that can help you reach new audiences.

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Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this eye-opening episode  we dive into Amazon’s latest updates that are shaking up the way book descriptions are managed on the platform. For authors who use Author Central, these changes are crucial to understand if you want to keep your book pages in top form. 

Join us as we discuss how these updates can impact your book’s visibility and sales, and provide actionable tips to navigate the new system effectively. Whether you're a seasoned author or just starting out, this episode is must-know information to help you stay ahead in the competitive world of publishing. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. Join us as we dissect the intricacies that can make or break an author's visibility and success on the world's largest online retail marketplace.

From the complexities of incorporating titles like PhD to the impact of middle initials and even spacing, we explore how seemingly small details can have significant repercussions on your book's discoverability and sales potential.

Whether you're a debut author or a seasoned pro, this episode is essential listening for anyone looking to maximize their success in the competitive world of book publishing.

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Are you marketing to the wrong audience?

As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. 

Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're a seasoned author or a newbie, you're going to want our tips and advice!

We'll explore the strategies and tactics for identifying the ideal personalities to lend their credibility to your work and outline the dos and don'ts of making your pitch.

We'll also tackle the pros and cons of delaying your book release in pursuit of coveted endorsements. Is patience truly a virtue, or is there merit in striking while the iron is hot?

Let's make your book the talk of the town – one endorsement at a time!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this week's episode we're talking about the crucial role book descriptions play in sales conversions - specifically for non-fiction titles. We'll share our top five must-do strategies for crafting a compelling description on Amazon that will transform casual browsers into eager buyers. And the top mistakes authors make!

Whether you're a seasoned author or new to the publishing game, this episode is a must-listen for maximizing your book's potential on the world's largest online marketplace.

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek behind the curtain of their collaborative journey. While their chemistry is often praised, it's their ability to navigate different visions for growth that has been a cornerstone of their success.

In this revealing episode, Penny and Amy share both triumphs and pitfalls with unfiltered, humorous honesty.

But this isn't just a recounting of past experiences—it's a treasure trove of lessons learned. Penny and Amy delve into the invaluable insights gained from their shared challenges, offering practical wisdom authors can resonate with as well. Through candid anecdotes they showcase the power of assessing any new business building or marketing endeavor from multiple angles.

This episode promises to leave you entertained and informed, whether you're a new author fresh out of the gate, or a veteran with a dozen books already published, you'll gain insight, wisdom and inspiration to inspire your success!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms.

Even though the digital age is dominating how a lot of us consume content, not every reader can be found scrolling through Instagram reels or TikTok videos. So how do they find the books they buy, and how can authors tap into a market demographic that tends to read prolifically and has disposable income?

From unconventional platforms to grassroots efforts, we uncover where readers congregate away from the glare of social media. 

Whether you're an aspiring author seeking to establish your readership or a seasoned vet navigating the ever-shifting currents of the publishing world, this episode is your guide to unlocking the untapped potential of the hard-to-reach reader. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to be a full-time author. 

But is achieving significant sales still a possibility? The surprising answer lies in the realm of self-publishing, where a lot of successful authors are find their footing.

Join us as we go through some suprising statistics and dissect the advantages that heavily favor self-published authors in today's dynamic market. From increased creative control to streamlined publishing processes, discover why this avenue has become a beacon of opportunity for aspiring bestselling authors. 

Plus we've got some solid "rags to riches" examples to remind you anything is possible if you know how to write a great book and you put in the work!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

This is another listener request and we're talking about trigger words that could potentially result in your hard-earned reviews being pulled from your retail page. 

We chat about the fine line between what reviewers should say to maintain authenticity and what words they should tactfully avoid to ensure their reviews don't get flagged or worse, their accounts blacklisted. 

And what's your role as an author? You must lead this charge! It's your responsibility to stay on top of industry standards so your readers feel confident supporting your brand.

We'll share tips on effectively communicating with your readers and potential reviewers, and fostering genuine engagement while steering clear of any violations of Amazon's terms of service. 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.