The Amazon book search algorithm is changing again! In this week's episode, the dynamic book duo takes another peek under the Amazon hood to help you better understand what's happening, why it matters for your book, and what you can do now, or at least for your next release, to stay competitive and land on more search results.

Our goal for this episode is to discuss all the new things we're seeing and what Amazon is beta-testing for book searches! Don't miss it! 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

Nothing makes us madder than an author who has been scammed, so this week we're unpacking all the ways authors could get scammed.

Our goal for this episode is to highlight some of the most common (and expensive) scams in publishing, along with some of the most overhyped marketing services, what to look out for, what to avoid, and when it's a good idea to push for more answers! 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

So what's going on with Amazon categories? Have the changes really impacted us a lot?

Our goal for this episode is to break down all the things *and* we're also dishing on something new we spotted at Amazon that could impact your book's visibility. 

And in other news... is Threads worth your time? Probably not, yet, but that doesn't mean there's not something you should do on the platform ASAP. 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

You've seen the special tables in bookstores that draw your immediate attention, right? They're either for local authors, special promotions, holidays, observances, the list goes on but there's no denying they do the job well.

Our goal for this episode is to walk you through best practices for getting your book prominent placement in bookstores throughout the year!

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

There's so much more marketing to be done offline than many authors realize. 

Our goal for this episode is to explore some potential sales opportunities you may not have considered for your book. We'll discuss specialty shops, special placement, and unique stores that could be a perfect match for your genre or topic. Get ready to take notes!

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

If you've been hearing a lot about AI and sites like ChatGPT you're going to want to dig into this episode right away! 

Our goal for this episode is to discuss creative ways to use ChatGPT to improve your book description, elevator pitch, blog content, and marketing materials. We'll also discuss how to use AI to boost your marketing and give you a leg up over the competition! 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't.  How can you tell the difference? What's a reasonable fee to ask for?  What should your budget be? If you've been influencer-curious or tempted to shell out cash to a big TikToker, we're pretty sure this episode will save some of you thousands of dollars in the long run, while uncovering other options you can add to your arsenal of marketing ideas.

Our goal for this episode is to discuss how you can determine if your money is well spent when an influencer asks you to pay for a review, feature, or ad on their social media stream, and other influencer-related best practices.

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

Have you ever wondered why your social media is falling flat? It could be because of the shelf life of your posts - how long do users actually see your content? 

Our goal for this episode is to talk about the shelf life of content on different platforms, and strategies to get more exposure on social media. We also discuss why being on one site (and killing off all the others) may be the best strategy of all. 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about how to pitch yourself to podcasts, how to find podcasts to pitch to , and the surprising benefits of getting on shows. We'll also cover everything you need to consider if you're looking to start your own someday!

Our goal for this episode is to pull back the curtain on the podcast world, and open your eyes to this rapidly growing area of digital media. 

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].

Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time to ensure you don't get left behind!

Our goal for this episode is to cover the latest changes to Amazon's book review policy, and everything you can do to keep your books moving on an upward trajectory!

Send us your feedback!

📱Text Penny & Amy: send us your show feedback, burning marketing questions and new topic ideas!

Text the word PODCAST to (888) 402-8940 to sign up to send us messages and receive occasional announcements when we release really time-sensitive episodes. And don't forget to save our number!

Please leave a review on Apple Podcasts!

1. Be sure you're following the show: by clicking the + Follow button on the top right of our show page. If you're already following you'll see a ↓ downward arrow.
2. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
3. Rate the podcast: Click on the stars to give the podcast a rating.
4. Write your review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
5. Save: Once you've written your review, click "Save" to submit it.

Can't use Apple Podcasts? Email us your review and we'll put it on our website: [email protected].