Drumroll, please!

Tune in for a big announcement about Penny's latest book that just hit Amazon!

This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses! 

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This is our second most downloaded episode of all time!

Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've created the field of dreams can be a dangerous mindset to get into.

Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it"  and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here?

Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success! 

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1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
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This is our most downloaded episode of all time!

Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work.

But does display advertising stack up in terms of getting the best return for your investment? Check out our thoughts!

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Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
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Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey.

Pricing is your silent powerhouse.

Is a discounted price a boon or a bane? 

How do you know if you've hit the pricing bullseye for your market? 

Learn from the missteps of others as we dissect the most common pricing blunders and sidestep the pitfalls and avoidable mistakes that can hinder your success.

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Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
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Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move. 

Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attention. 

No more pondering, "What's my next move?" We're laying it all out – the smart, actionable steps that will make your book stand out.

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Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

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Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: [email protected].

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

Calling all aspiring and seasoned authors! It's a great time of year to reassess what's working and what isn't! 

In this episode, we share insights on how to distinguish game-changing strategies from outdated ones. 

Learn how to amplify your author brand, captivate your audience, and find more readers, and what that sometimes means doing less of some things, and trying new tactics. 

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Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
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Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

Join us as we unravel the secrets of the author success mindset. This isn't your typical "stay positive" pep talk; we're dissecting the distinct mental strategies that set go-getter authors apart from the rest. 

Learn how to navigate challenges with resilience, and witness firsthand the extraordinary impact a refined mindset can have on your writing career.

Whether you're a seasoned wordsmith or just starting your literary adventure, this episode is your compass to navigate the maze of all the things that can derail your upward trajectory. 

Send us your feedback!

Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

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Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: [email protected].

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

In this episode we're talking about another hidden gem in book marketing - trade magazines!

What exactly are trade magazines? They're not just ordinary periodicals that you're almost guaranteed to see at the grocery store check out. They're your gateway to dedicated topic, hobby, lifestyle, and industry fans. 

Discover how to research and find these opportunities, refine the art of pitching them, and harness their reach and influence to pull in the kind of quality attention you're really going to benefit from.

Send us your feedback!

Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

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Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: [email protected].

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

Hear about Penny's trials and tribulations through the process of book cover design while we unveil the secrets, struggles, and triumphs of book design done right.

We'll equip you with invaluable tips and tricks to streamline your own book cover creation, saving you time, energy, countless headaches and even more critically - giving up and settling for a less-than-stellar cover. 

 Don't embark on your book cover journey unprepared – learn from Penny's years of publishing experience and especially her latest struggle!

Send us your feedback!

Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

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Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: [email protected].

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/

This is a holiday edition of our podcast, where we unveil some helpful tips to ramp up your book sales during the festive season! 

Picture this: twinkling lights, cozy evenings, and a festive bump in revenue! 

In this episode, we're pulling back the curtain on our most coveted strategies and easy-to-follow action items to make your holiday season truly magical.

🎅 Discover how to leverage the holiday spirit to connect with your readers on a deeper level.

🎁 Uncover the hidden gems of holiday book marketing that will have your sales on an upward trajectory.

📚 Explore innovative and creative techniques to make your book stand out in the crowded holiday market.

This is not your average podcast episode; it's a treasure trove of holiday book marketing wisdom, and you won't want to miss it! So grab a hot drink, snuggle up, and get ready to transform your holiday book marketing. 

Send us your feedback!

Buy Penny's book The Amazon Author Formula

Please leave a review!

1. Locate Ratings & Reviews: Scroll down on our podcast page until you find the "Ratings & Reviews" section.
2. Rate the Podcast: Click on the stars to give the podcast a rating.
3. Write Your Review: Under the star rating there will be the most recent review and just below that click "Write a Review" and compose your review in the text box that appears.
4. Save: Once you've written your review, click "Save" to submit it.

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Can't leave one on your preferred podcast platform? Email us your review and we'll put it on our website: [email protected].

Check out our full-service publishing consulting here:

https://amarketingexpert.com/publishing-consulting/