Struggling to get media attention for your book? You’re not alone. In today’s ever-changing media landscape, landing interviews and features has become more difficult than ever. In this episode, we dig into the reasons why it’s so hard to get a “yes” and more importantly, what you can do to change that. We’ll reveal strategies for cutting through the noise and still securing valuable media coverage, even in a tough market. Whether you’re an author, entrepreneur, or expert looking to elevate your profile, this episode will equip you with actionable tips to uncover the right opportunities and close the deal.

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📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

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💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Audiobooks are all the rage, but are you truly ready to dive in? In this episode, we’re peeling back the layers of the audiobook world, revealing why it’s not as simple as it seems. Yes, thanks to AI it’s easier (and cheaper) than ever to create an audiobook, and with its booming popularity, the revenue potential is tempting—but rushing in could be a costly mistake. We’ve got a real-time story for you, featuring a disastrous audio narration (with an actual audio sample brought by Penny!) that shows how the wrong choice can wreck your brand. We’ll cover the essentials of audiobook production and why waiting might save you from turning off your audience. 

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Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this episode we’re exploring a unique but underutilized strategy that even the biggest publishers swear by—having a backup book cover! Join us as we dive into why our very own author, Marlene Bell, is always prepared with a second cover, and why you should be, too. We'll share her experience and how her sleuthing around the strategies of major publishers has served her well. We’ll break down the unexpected benefits and how you can implement it to maximize your book’s success.

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Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We’re dropping a special, urgent episode into your feed! Amazon is cracking down hard on claims like "100,000 books sold" and "Amazon bestseller" and even "Award-winning author." If you’ve used these statements on your cover, your book description or author bio - really anywhere on your retail page - this is a must-listen episode. We’re breaking down the reasons behind this strict enforcement, the proof Amazon is now requiring, and the serious consequences of not complying. Don’t wait—tune in to protect your author profile and avoid potential penalties in this new Amazon landscape!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

Don’t let the wrong vendors hold you back! We're talking about finding the best service providers for your book project. From choosing the right cover and interior designers, to selecting the perfect website developer, we’re giving you all the inside knowledge to avoid the common (and costly) mistakes authors often make. 

We’ll discuss key questions to ask, red flags to watch for, and expert tips to ensure you pick the right team to bring your vision to life. 

Don't fall victim to subpar service providers that drain both time and money - prepare properly by listening to this episode today!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this eye-opening episode, we’re tackling one of the most underrated tools in your book marketing arsenal: your Amazon author bio. Could this often-overlooked section be costing you book sales? Quite possibly! Many authors leave their bios as an afterthought, but it’s a vital piece of the puzzle that can either engage readers or turn them away. Join us as we break down what makes a stellar bio, what you should avoid, and how to craft the perfect one to capture attention and boost your book’s visibility. Don’t miss this chance to elevate your author profile and maximize your sales potential!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We're taking a deep dive into the world of publishers—what they can do for authors, and more importantly, what they can’t. We'll explore the benefits of working with a publisher, the potential drawbacks, and why choosing to work with one could either boost or hinder your success. Join us for a frank and honest conversation that will help you make informed decisions about your publishing future!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We're tackling the Author Success Checklist—a crucial exercise that helps identify any issues preventing your book from reaching its full potential. And this isn’t your typical to-do list. Instead, it’s a thoughtful evaluation that ensures both your book and your author brand are as polished and market-ready as possible. Inspired by a call with an author on the verge of giving up, we walk you through the checklist we use to help authors turn things around. If your book isn't selling as well as you'd hope, or you're just starting out and want to ensure you're leaving no stone unturned, this episode is for you. Join us as we break down the checklist and explore potential upgrades that could be the key to your book's success!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

In this episode, we're diving into the world of author tools—those must-have apps, time-saving shortcuts, and money-saving methods that can make a huge difference in your author journey. We'll share our favorite tools that every author should consider, highlighting why we love them and how they can boost your productivity. But it doesn't stop there—stay tuned for the second half of the show, where we discuss some common shortcuts that we've seen authors use, and why we're not fans. Whether you're looking to enhance your writing process or avoid potential pitfalls, this episode is packed with insights to help you navigate the world of author tools and productivity! 

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.

We're shining a spotlight on the often-overlooked world of indie bookstores. These hidden gems are more than just places to buy books—they're vibrant communities that can play a crucial role in your book's success. We'll explore why indie bookstores matter, how to build relationships with them, and actionable steps to get your book onto their shelves. 

From understanding their unique culture to crafting a collaborative offer that piques their interest, you'll walk away with a wealth of tips and creative strategies to connect with your local indie store. Tune in and discover the untapped potential of this important market!

Send us your feedback!

Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!

📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!

⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!

💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.