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The number one reason for pain and suffering in cash-based private practices is bad pricing.

I see it all the time… Doctors charging prices that either don’t cover their costs or leave them overwhelmed and underpaid. If this sounds familiar, you’re not alone. But here’s the good news: you can fix it. In this episode, I’m showing you exactly how to set your pricing right so you can build a practice that’s profitable, sustainable, and enjoyable.

I’ll walk you through the simple math behind pricing and the key principles you need to consider when choosing your price point. From understanding the relationship between your pricing, patient load, and revenue to knowing the three key choices you have when your numbers aren’t adding up, this episode is packed with actionable tips to help you make informed decisions.

Tune in!

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Key Takeaways: 

• 00:00 Intro 
• 01:40 The overarching principles of pricing 
• 03:37 Million-dollar math 
• 04:30 Examples of pricing strategies
• 08:23 Three options if you don’t like your potential revenue 
• 10:26 Lean into the value that your offer
• 14:09 High ticket vs. low ticket model 
• 18:25 Your homework
• 22:33 Outro 

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Additional Resources:

• Learn more about my 12-month program.
• Interested in 1-on-1 coaching? Apply here.
• Grab a copy of the "The 7-Figure Physician CEO" book.

When you are ready to work with us, here are three ways:

• The Profitable Private Practice Movement - If you want to build a thriving private practice that serves a lot of patients, while creating time and financial freedom for you, come join us here.
• EntreMD Business School Grow - This is our year-long program with a track record of producing physician entrepreneurs who are building 6, 7 and 7+ figure businesses. They do this while building their dream lives!
• EntreMD Business School Scale - This is our high-level mastermind for physicians who have crossed the seven figure milestone and want to build their businesses to be well oiled machines that can run without them.

To get on a call with my team to determine your next best step, go here ...