Welcome to the Gym Marketing Made Simple Podcast!

In today's episode, Blake and Sherman share their expertise in done-for-you marketing and sales strategies, emphasizing the importance of personal finance and debt-free living. 

We are joined by David Rubin, a gym owner in Durham, North Carolina, who discusses the evolution of his business from a CrossFit affiliate to a personal training-focused one-on-one service. He emphasizes the value of helping others, making the most of personal finance, and creating a legacy for oneself and one's family. 

They explore aligning marketing messages with business goals and tracking metrics to maximize social media advertising effectiveness. They also highlight investing in paid marketing to reach a wider audience and drive growth and the common tendency among business owners to prioritize short-term gains over long-term growth.

00:00 Intro

00:20 16-year CrossFit gym owner's experience with affiliate growth, personal training, and financial planning

4:59 CrossFit gym's marketing strategy and growth.

10:42 Marketing strategies for a fitness business, focusing on aligning messaging and avoiding deceptive tactics.

17:00 The importance of paid marketing for a successful gym. 

21:55 Using multiple marketing strategies for business growth.

25:51 Investing in paid marketing for a gym to increase growth.

30:23 Importance of long-term thinking in the fitness business.

Tune in to the Gym Marketing Made Simple podcast for actionable insights and strategies to grow your gym's revenue and impact.