Nick shares his extensive experience in the industry, discussing the importance of accurate measurement and how it has evolved over the years. We explore the challenges brands face with various measurement solutions and the pitfalls of relying on a single tool to solve all measurement problems.

In this episode, we cover:

-The concept of incrementality and why it’s crucial for understanding the true impact of your media spend.

-The role of Measured in helping brands navigate the complex landscape of ecommerce measurement.

-Common misconceptions about platform-reported results and how to approach them.

-Strategies for optimizing media mix and making data-driven decisions.

-The importance of a structured testing roadmap and how to prioritize measurement efforts.

This episode is packed with valuable insights and practical tips for ecommerce professionals looking to improve their measurement strategies and boost sales. Whether you’re a seasoned marketer or just starting, this discussion will provide you with a deeper understanding of incrementality and how to leverage it for your business.

Show Notes:

-Particl’s exclusive 2-week free trial and a 20% discount off your first month using the code "CTC." http://Particl.com

-The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.