“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this week on the On Brand podcast.

About Raul Hernandez

Raul Hernandez helps businesses build evergreen workflows so they can scale up their business while scaling down the time it needs them. His protocol has given 7-figure coaches the scale and lifestyle they’re looking for by cutting their work time by as much as 60%. He lives in San Diego and when he’s not training for a triathlon, half-marathon or Tough Mudder—he’s either surfing or drinking a homemade cold brew coffee.

Episode Highlights

Tool time. “I typically look at tools last. Every task can be done by you, someone else on your team, or a machine.” You have to choose wisely who does what.

What trends is Raul seeing in marketing when it comes to where we spend human time? With the emergence of AI and other new automation tools, our human time is scarce but it can also add the most impact. Where should we spend it? “Automate deliverables of lead magnets but introduce humans into the front-end interactions sooner rather than later.”

What’s one question Raul would tell marketers looking to be more efficient? “What’s the greatest impact your business delivers and where can you add the most impact?”

What brand has made Raul smile recently? “I think that would have to be Drip. I was talking to their customer service—to a bot—and then a human jumped in.”

To learn more, go to dogoodwork.io.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

Until next week, I’ll see you on the Internet!

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