BOSSY

By Morning BrewBusiness Entrepreneurship Education How To

BOSSY episodes

February 01, 2024Finding Your Entrepreneurial Zone of Genius & Sara Blakely’s “Maverick” Hustle
In this episode:
Are you a magician, maverick, or muse?

Tara’s existential crisis around “being a muse”

Why you’re better off steering into your strength vs. trying to strengthen your weakness

Using entrepreneurial archetypes to hone your own strengths

Sara Blakely, Oprah, and Steve Jobs
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47 min
January 25, 2024Who You Should Hire First as a Founder and Time-Saving Interview Frameworks
In this episode:
Tara needs an assistant

Katie only hires from within her community

Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters

Who you should hire first

Why your first hire should drive sales

Writing job postings like letters and using the “what’s in it for them” framework

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48 min
January 18, 2024Playbooks for Scaling Personal Brands to Millions, Celebrity Empires, and Emma Chamberlain’s Evolution
In this episode:
Tara wants to executive produce reality television

Katie breaks down Oprah’s empire

What finally did “Jenny Craig” in

Emma Chamberlain evolving beyond the universal editing style she created

Huberman husbands (and other ‘high trust’ audiences)

RuPaul’s franchise model

What happens to a personal brand when you get sick of yourself or change

Why you should infuse your brand with YOU
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

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47 min
January 11, 2024Where Entrepreneurs Put Their Money, How Tara & Katie Invest, and Risk Tolerance
In this episode:
Katie asks Tara how much she pays herself and how much she spends
Does Katie need a new tax strategy?
Strategic planning for building generational wealth within families
Katie tries to convince Tara to invest in the S&P 500
Why Tara is betting on herself
Where entrepreneurs put their money more generally
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
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55 min
January 04, 2024Brilliant PR Strategies, Being the “Villain,” and Making Bold Enemies
In this episode:
Two PR campaigns that totally backfired (Burger King & Dove)

The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic)

Controlling the narrative, calculated controversy, and redemption arcs

Basecamp’s founders making “bold enemies” out of Apple and Gmail

Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing”

Christine Quinn as the professional villain on Selling Sunset

How founders can use HARO to get earned media placements
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
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44 min
December 28, 2023Scaling to a Multimillion Dollar-Business & The Biggest Mistake New Founders Make
In this episode:
Businesses we can’t believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates)

Finding content-product fit (Colin & Samir)

The difference between a six-figure founder and a seven-figure founder skillset

How iOS 14 almost ruined Tara’s business

Effective scorecarding and quarterly planning

Listening to advice directed at your level of scale
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
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56 min
December 21, 2023Did the “Girlboss” Really Lose? and Playing the Hand You’re Dealt
In this episode:
Tara is thinking about selling Apps Without Code

The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders

The difference between masculine and feminine leadership styles and why Katie doesn’t like this framework

How Tara thinks about playing the hand she’s dealt
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

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Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show

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52 min
December 14, 2023How to Escape Business Slumps & Dangerous "Stagnation" Territory
In this episode:
ConvertKit case study

Figuring out whether the stagnation is externally driven or your fault

Music and fashion for beating slumps

Pivoting out of a bad period

How Dan Hesse focused on simplicity to turn around Sprint’s $29 billion in losses

How Applebee's got back to basics to reverse shrinking sales

Signs (other than revenue) that you’re in dangerous “stagnation” territory

The myth of sunk costs
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

Get More BOSSY
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39 min
December 07, 2023The Dirty Secret of Entrepreneurship: Everyone's Copying Each Other
In this episode:
Katie can’t stop comparing: Is that a good thing?

Mark Zuckerberg’s plagiarizing playbook

Why you shouldn’t reinvent the wheel

Using Flippa to find businesses to copy

Jazz music as the best business analog
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

Get More BOSSY
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38 min
November 30, 2023The Problem with Thinking Too Small... In Business & In Life
In this episode:
Tara is worried her business’s mission statement is too small and buried in imposter syndrome

Big mission statements that have nothing to do with what the business does

WeWork case study

Familial and personal mission statements

How Tara sees the Apps Without Code mission statement moving forward

Startups as mini cults

Using ChatGPT as a brainstorm partner to help write your new mission statement
Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠
💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe

Get More BOSSY
Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show

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53 min

About BOSSY

From the publisher's feed

Join Tara Reed for a no-BS conversation about entrepreneurship, confidence and leaning into your inner boss. Each episode Tara puts on her boldest outfits and offers tactics and unapologetic advice…