Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season.

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Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• Geordian Abel - Flourish in Frills: Website | Instagram
• Pink Friday 2024
• Pink Friday Map
• Join The Boutique Hub Community
• 2025 Boutique Boss Planner 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word.

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Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited! 

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• Pink Friday 2024
• Pink Friday Map
• Join The Boutique Hub Community
• 2025 Boutique Boss Planner 
• Ashley Alderson: Instagram 
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out! 

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Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more. 

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• Taylor Elliott: Website | Instagram | Facebook

• Profit First by Mike Michalowicz 

• 2025 Boutique Boss Planner 

• Join The Boutique Hub Community 

• Ashley Alderson: Instagram 

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.

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Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth. 

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• H2G Boutique: Website | Facebook  

• Profit First by Mike Michalowicz 

• 2025 Boutique Boss Planner 

• Join The Boutique Hub Community 

• Ashley Alderson: Instagram 

• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more.

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Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully.

Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique

Resources:

• Lori Harder: Website | Instagram | LinkedIn
• gloci
• 2025 Boutique Boss Planner
• Join The Boutique Hub Community
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube