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Listen in as Neil discusses the often-overlooked considerations around sustainable building and his take on technological developments around this space since the beginning of his career over a decade ago.
Neil talks about how a construction team can use the IECC climate zone map to inform the foundation prep and mechanical design of a home. He also explains that every aspect of room and building design has a direct or indirect impact on one another, from the choice of building materials to environmental factors such as climate, nearby water sources, and even sound.
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Listen in as Jack unpacks the important yet often neglected subject of public adjusting, which he says most business owners never consider until it becomes necessary. As an incredibly complex topic that involves a great deal of stress for all involved parties, Jack brings up what is probably VPA’s biggest differentiator as a claims adjustment firm: his team’s empathy for clients.
Jack goes on to share his passion for bringing up the industry as a whole and the community within it. He channels this passion into a podcast and a commitment to putting out educational content revolving around his expertise on social media.
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Brady does a deep dive into his approach to drafting his professional services agreements and how to communicate with clients strategically in order to maximize productivity and minimize conflict. He also speaks on navigating those tough conversations that inevitably happen no matter how much you prepare.
Finally, Brady shares the tenets of storytelling and how mastering these can help you clearly define your company brand. He also explains why it is crucial that your client sees themselves as the hero of the story that is the construction of their new home, and why your role as contractor is simply to serve as your clients’ guide.
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Holly is an Arizona native who has worked as a designer for 17 years. Throughout her career, she was able to build lasting relationships with top architects, builders, and vendors in the valley.
Holly has been the recipient of numerous ASID awards, and has had her work featured in such publications as Scottsdale Modern Luxury, Luxe Magazine, and Phoenix Home & Garden.
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Susan grew up on job sites watching her father and grandfather build and renovate homes. When she was 23 she obtained her builder's license and built her first home at the age of 24. She met Paul 15 years ago, who quickly fell in love with Susan’s passion for homes, inspiring him to get his builder's license as well. Since then, Susan and Paul have successfully transformed hundreds of homes together and continually innovate with new designs.
The Kadilaks just launched a nationwide app for their new home renovation show, Renovation Rekindle. The show focuses on helping clients “rekindle” the love for their home by bringing their dream to reality.
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A. Q. talks about his journey from Penn State to the NFL to winning the Super Bowl to, finally, becoming a coach. He attributes much of his decision to his time playing center, which he refers to as the “brains of the operation”. He also explains how he managed to stay fit and healthy throughout his athletic career.
Other contributors to A. Q.’s successful 12-year NFL career (and now coaching career) include his belief that well-rounded fitness, integrity, accountability, mentorship, and cultivating a strong culture are key to standing apart as a professional athlete.
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That career began in 2000 when he became a draftsman for a residential design firm in his native Wake Forest. It was here where he developed a love for historic architecture and an eye for detail. In 2003, he was part of the founding team for a design division within a structural engineering firm in Raleigh.
Finally, in 2007, Tony established his own firm, Frazier Home Design. It was purely a one-man show until Tony made his first hire in 2010. The firm has since become a leading architecture and design studio in The Triangle, and today one-third of their work annually includes out-of-state designs.
Listen in as Tony shares how he was able to build his brand, credibility, and network in the early days of Frazier Home Design. He believes that discomfort is the gateway to growth, illustrated in his penchant for taking risks and making sure that he only hires those who thrive in challenging environments. Finally, he speaks on using social media and evolving technologies to take his business to the next level.
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The Tile Shop offers a complimentary Design Studio, a collaborative platform to create customized 3D design renderings to scale. The Design Studio allows customers to bring their design ideas to life by creating custom looks unique to their room dimensions and tile and stone preferences.
Listen in as Shehan gives her thoughts on the ever-evolving topic of marketing strategy after ten years in the industry. She explains why, despite the value of online branding, having a retail presence is still a must in the design space.
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In 1999, Micheal founded his first company, Micon Construction. In 2010, he formed a partnership with his cousin John Fullard and together they established Greenside Design Build. The firm has a focus on high-end residential renovations and new construction single family homes.
Over the last decade, Greenside has grown into one of the premier custom builders in the suburban Chicago market.
Listen in as Micheal shares his process for working with trade partners remotely in a challenging market, his fascinating old-school versus new-school dynamic with his cousin and business partner John, using Instagram to further his business growth, and incorporating newer technologies and green options into his more recent projects.
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Probably to my detriment, I’m a little bit of a control freak [...] and that comes down to the level of quality. It’s like the old Ronald Reagan saying: “Trust, but verify.” I have to verify all the jobs, and my cousin John is the same way.
In any partnership—even marriage—there are things you are going to have to do more than your partner, and that’s just the way it is. And sometimes you’re going to be doing less than your partner. And the sooner someone accepts that [...] and knows that what we’re doing is for the benefit of the team, you’re not going to have problems.
I’ve noticed a definite uptick in potential business from Instagram. I’ve noticed a bigger awareness. I try to portray who we really are. I try to portray our experience and our knowledge in the market.
What you put on social media is a reinforcement of what you do.
I would recommend all [builders to] get into a Builder 20 group because it’s like a board of directors for you.
Today Brad speaks with John Coppola of Coppola Custom Woodworking.
Even with a relatively successful business in New York, John was unsatisfied with the path he was on, prompting him to make the move to Phoenix and start from scratch. “I want to work with someone who wants my work,” says John, “Not just because I fit their timeline.”
On a similar note, John makes earning his clients’ trust a priority, even if it means taking some loss leaders early on in order to build a name for himself and a portfolio he can proudly display.
Honesty is another virtue that anchors all of John’s interactions with both contractors and clients, to the point that he is willing to turn away anybody who he feels in his gut is not a good fit for a partnership. He says that gauging honesty from the very first conversation is vital, and it is not only beneficial to you as the business owner, but to them as the customer as well.
John goes on to talk about his unique approach to business. A self-proclaimed “control freak”, John likes to keep his ship tight and goes out of his way to do a lot of the work himself. He caps things off by mentioning that his father, a successful business owner in his own right, is the single biggest influence in John’s personal and professional life.
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