Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?

In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.

We also cover:

• Why Original Grain’s UGC flopped (and why you should maybe lean away from UGC).

• Costly signaling, what it is, and why it’s critical for your brand to know.

• The best hot take on the internet right now…cheap content gets cheap attention! 

STUDY SOURCE: https://tips.ariyh.com/p/when-to-use-video

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he’s run for Original Grain and how you can reframe your offer so your customers are more likely to buy.

STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas

Guest: Nate Lagos 

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Attention, Interest, Desire, Action - as marketers, we know this framework well. What we DON’T know is how incredibly tired this framework is, and how much “ick” it’s giving the consumers. In this episode, I break down why the AIDA framework is one of the worst ways to sell…and what you should do instead.

We also cover:

• One of the best pieces of content I’ve ever seen (and the storytelling framework it uses).

• How novelists and comedians get you hooked on their content.

• Why storytelling is the best way to cut costs, boost sales, and captivate the masses with ease.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Our stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what’s happening (mentally) with the operators. We dive deep into some tactical things any operator can do to protect their mental health while working in an industry that never sleeps.

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Guest: Nate Lagos

Twitter/X: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Podcast Tactical & Practical https://podcasts.apple.com/au/podcast/tactical-practical/id1752915534

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Brain Driven Brands - Episode 1: Ads without Annoyance

Is it possible to run ads that people actually want to watch? 

Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils the secrets behind building successful ad campaigns that people actually want to watch using psychology.

IN THIS EPISODE:

1. Learn the importance of ad frequency and the point at which ads become annoying (three repetitions according to the cited study).

2. The concept of familiarity bias and its role in consumer trust and purchasing decisions.

3. The significance of knowing the different phases of the buyer's journey and tailoring ads accordingly.

STUDY SOURCE: https://tips.ariyh.com/p/when-ads-go-from-effective-to-annoying

Learn more at: https://www.sarahlevinger.co

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf