Does niching down mean cutting yourself off from opportunity or is the opposite true and the key to attracting more clients actually lies in how your brain filters reality?

In this episode, Jess unpacks the science behind niching down, how your Reticular Activating System (RAS) shapes what you see (and miss) in business, and why your focus, not your effort, determines your success.

She bridges the gap between neuroscience and manifestation so you can stop chasing and start magnetising the right clients, opportunities, and results.

In This Episode, You’ll Learn:

• Why “speaking to everyone” is the fastest way to stay invisible online
• The neuroscience of manifestation: how your Default Mode Network, Salience Network, and RAS decide what opportunities you notice
• The energetic and strategic reason niching down expands, not limits, your business
• How to reprogram your subconscious to recognize (and attract) your dream clients
• The “Gorilla Effect”: what your brain literally can’t see when your niche and message are unclear
• How your marketing frequency mirrors your mindset and how to tune it for client attraction

Book Recommendation:

Jess mentions Mind Magic: The Neuroscience of Manifestation and How It Changes Everything by James Doty. A powerful look at how science meets spirituality when it comes to rewiring the brain for success and abundance.
If you loved today’s episode, this read will completely change how you think about your thoughts.

Applications are now open for my 6 month high level business mastermind; HER Empire. This mastermind is for the established female entrepreneur desiring expansion in 2026. Apply here.

🫦 The leading mindset academy for women in business - JOIN THE WAITLIST. 2026 waitlist here.

Further Resources:

• Follow me on Instagram for daily mindset tips and lots of BTS content of my life (building a 7 figure business, living by the beach, my daily routines and travels)
• Browse the free resources - meditations, manifestation tracks and more
• See what's currently open for enrolment here or browse courses available on demand here