Brand Growth Heroes

In this episode we talk to Sam Dennigan, Founder and CEO of the UK’s Fastest Growing Food Brand, Strong Roots. Strong Roots is a super-successful frozen food brand that offers plant-based, tasty, convenient and healthy food for everyone. Founded and launched in Ireland, it has delivered transformational growth in both Ireland and the UK, doubling its turnover each year and recently taking pole position as the UK's Fastest Growing Food & Beverage brand. Listen to Sam desecribe how his experience in his family’s food business has shaped Strong Roots’ success, on how everyone in the company needs to be a Sales person, and the importance of earning the respect of early adopters and being “found” or discovered by consumers.

Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer Packaged Goods companies about driving organic growth. Professor Steenkamp suggests three things large CPG companies should be doing differently. http://www.brandgrowthheroes.com/2019/02/01/episode-4-interview-with-jan-benedict-steenkamp-leading-expert-consumer-goods-industries/

James McMaster, CEO of insurgent brand Huel, describes his experience of driving transformational growth at 3 well-known global food brands. He talks about how mindset beats skill-set, the importance of choosing the right people, and how transformational brand can radically change both consumer and shopper behaviour. http://www.brandgrowthheroes.com/2019/01/03/episode-3-interview-with-james-mc-master-ceo-of-huel/

Your host Fiona Fitzpatrick of Fiona Fitz Consulting introduces the New 4Ps of Transformational Growth in Consumer Goods Categories: People (or the kinds of people who work for the company), Process (or how the job to-be-done gets both defined and approached), Category Positioning (or where the brand positions itself relative to the competition) and finally, the Brand and Product Promise. http://www.brandgrowthheroes.com/2019/01/02/episode-2-introducing-the-new-4ps-of-transformational-growth/