Sign up to save your podcasts
Or
Share Brand Strategy Is Defined by Choices with Peter Wilken
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Brand Strategy Is Defined by Choices with Peter Wilken
“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.
About Peter Wilken
Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.
She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.
Episode Highlights
In our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.”
“Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago.
“Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.”
What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool.
To learn more, go to peterwilken.com.
As We Wrap …
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9393 ratings
“The best marketers never lose sight of their customers.” As a brand builder with years of agency leadership experience, Peter Wilken has seen it all. From global brands to bootstrap basics, we discussed it all on this week’s episode of the On Brand podcast.
About Peter Wilken
Allie Hembree Martin is a veteran brand and communication strategist with 10+ years of experience and owns Fame and Fortune. Fame and Fortune helps brands share their messages through a host of public relations and marketing tools. Allie received her bachelor’s degree from Western Kentucky University in Broadcast Journalism and her Master’s in Business Administration from Midway University. In 2019, she was named Public Relations Society of America’s Rising Star.
She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International SPA Association. Allie produces and hosts a podcast called Selfish, a show dedicated to self-care for entrepreneurs. You can find her at IWantFameFortune.com.
Episode Highlights
In our crowded, distracted, digital world is there still a place for the 30-second ad? I don’t always start with ‘softball’ questions like this but I couldn’t resist this week with the Super Bowl on the horizon. “Yes,” says Peter adding, “There’s something wonderful about the discipline of the 30-second ad.”
“Stop thinking about what you’re adding in and more about what you’re taking out,” Peter cautions, noting he sees many struggling with the same mistakes that businesses were struggling with 30 years ago.
“Strategy is all about choice.” You have to make decisions on both message and media. “When you understand media you don’t get driven by it. You can end up spending all day feeding the beast.”
What brand has made Peter smile recently? “My team—Southhampton FC!” Peter shared noting that British “football” (soccer to those of us stateside) is “about as tribal as you can get.” Specifically, he celebrated the smile he had over the recent win against rival Liverpool.
To learn more, go to peterwilken.com.
As We Wrap …
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.
Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
The Knowledge Project
2,679 Listeners
Daily Creative with Todd Henry
516 Listeners
Social Media Marketing Podcast
1,443 Listeners
The StoryBrand Podcast
1,935 Listeners
The Digital Marketing Podcast
114 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,263 Listeners
10% Happier with Dan Harris
12,709 Listeners
The Diary Of A CEO with Steven Bartlett
8,459 Listeners
The Futur with Chris Do
856 Listeners
Hello Monday with Jessi Hempel
1,016 Listeners
Nudge
177 Listeners
The CMO Podcast
351 Listeners
The Marketing Millennials
155 Listeners
Marketing Against The Grain
358 Listeners
The CEO’s Guide to Marketing
26 Listeners