Whether your business goals include winning awards, making a certain amount of money, or working with dream clients, at the end of the day, we’re all trying to create businesses that feel sustainable above all else. Sustainability means that you’re charging enough to stay in business, you’re making a schedule that keeps you from burning out, and you’ve found alignment in your creative work and clientele. 

In today’s episode, I’m chatting with Meg McMillan who has carved a niche for herself in the personal brand photography space and built her business in a way that’s sustainable for her and her family. She’s sharing why she loves brand photography, the importance of identifying your ideal clients and charging enough money to stay in business, and how to navigate creativity and expertise so she can feel energized and excited about her work.

What’s in this episode:

[04:41] How Megan discovered the need for personal brand photography and the biggest mistakes she sees from personal brand photographers just getting started

[10:36] How Instagram algorithm changes have affected brand photography and the importance of building trust with your clients (whether they tag you on social media or not)

[18:22] Learning who your ideal clients are and overcoming your scarcity mindset to stop being a people pleaser

[24:58] How brand photography is evolving and the importance of understanding your client’s vision and being able to deliver on it 

[30:29] Understanding when and how to share your expertise 

[36:34] Why you need to charge enough money to stay in business!

[49:12] The importance of taking messy action forward and not focusing on perfection

Tune in to this episode with Meg McMillan to learn about personal brand photography and how to build a sustainable business that pays you what you’re worth and aligns with your passions!

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/branding-business-without-burnout-growing-a-sustainable-brand-photography-business-with-meg-mcmillan/

Reserve your spot for the 2023 Online Newborn Retreat: https://themilkyway.ca/2023-newborn-retreat/