Dana Bull from Sotheby’s International talks about the beginning of her career in real estate. She then focuses on how agents can improve their marketing in 2021 and how to recognize their brand and figure out their niche. In the second part of the interview, Dana discusses branding and her best recommendations for strengthening this part of your marketing efforts. Further, Dana focuses on communication, how to present yourself to new clients and how to keep in touch with old clients. Last, Dana talks about social media and how to use them as a research and development tool.

If you’d prefer to watch this interview, click here to view on YouTube!

Dana Bull can be reached at 978.501.6971 and [email protected]

Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by gogos bootcamp Are you a real estate agent looking for the very best media training program on the planet? Gogo Beth key is considered the top Instagram Realtor in the country. And her step by step training program will take your social media game to the next level, keeping it real listeners receive a special discount. So please visit Gogo podcast.com That’s Gee Oh gee, oh podcast.com for your special discount, and now on with the show.

Hello, and welcome to another episode of Keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today, we’re gonna be speaking with Dana bull who is not only a top producer, but also a marketing and branding expert. So we’re gonna be talking about how to incorporate more of that into your real estate business now in 2021. Before we get today, now quick sort of show notes behind the scenes note, while we were recording this, we actually had a failure about halfway through the episode, so we had to rerecord the second half. So if you’re watching this instead of listening, you’ll see that we’ve we’re in different clothing all of a sudden, if you’re listening, you probably won’t notice it as much. But there may be a slight change in the audio there. So we’re we stitched it together to make it look like one continuous and sound like one continuous episode. But technically we recorded it twice and special thanks to Dana bowl for being so patient and understanding through that glitch. So we love Dana She’s amazing. And you’re about to hear why we wanted to rerecord the part that we missed because she’s so excellent. Alright guys, so without further ado, let’s get to Dana ball.

Okay, today on the show, we have Dana bull from Sotheby’s International Realty from the Boston area and north of Boston area. Let me tell you a little bit about Dana. Dana caught the real estate bug in her early 20s. Investing in homes across the Boston area. Drawing from years of hands on experience, she developed a niche for advising clients on ways to maximize wealth through real estate and active voice in the real estate arena. Dana has been a columnist for the Zillow group, and has written for Zillow, Inman National Association of Realtors, among other publications. She’s a frequent expert in the media and her commentary has been featured in The Wall Street Journal, Forbes, The Washington Post,