In today's episode, we are joined by the incredible Marissa Garcia to delve into the world of branding and marketing through the lens of one of the most iconic brands of all time: Barbie. We'll be exploring the power of Barbie's brand strategy, its longevity since 1959, and the secret behind its success in staying relevant in today's ever-changing world. From embracing creativity and consistency to the influential role of social media, we'll uncover the fascinating story of how Barbie has captivated consumers and become a cultural phenomenon.

The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.

Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you'll learn how to love your leads and get more booked clients through an automated booking process.

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Review the full show notes and transcript at coliejames.com/podcast

Mentioned in this Episode:

Marissa's Instagram Feed where she did Barbie posts

Connect with Marissa

• Instagram
• Now booking Q4 clients for Brand Strategy and/or Design! Start here: https://bit.ly/wdcletsgo
• In the meantime, grab your FREE Brand Strategy guide here: http://bit.ly/wdcbrandstrategyguide