"Your website is your online waiting room"
 
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Summary
In this conversation, Amanda Cabrera from ENOX Media discusses the importance of branding and marketing strategies for orthodontic practices. She emphasizes the need for consistency in branding, the evolution of patient experience, and common mistakes made in website design that can hinder patient conversion. Amanda shares insights on how to create a trustworthy brand experience and the significance of aligning online presence with in-office experiences to foster patient trust and engagement. In this conversation, Jill and Amanda discuss the critical role of analytics in online marketing, emphasizing the need for business owners to pay attention to their website's performance. They explore how user experience can be enhanced through website audits and the importance of creating a cohesive brand experience across all platforms. The discussion highlights the significance of understanding user interactions and the impact of micro-interactions on patient engagement.


Connect With Our Guest
eNox Media- https://enoxmedia.com/


Takeaways

• Branding is more than just a logo; it's the entire experience.
• Consistency in branding builds trust and familiarity with potential patients.
• Social media should reflect the same branding as in-office experiences.
• Authenticity in marketing is crucial for connecting with patients.
• Websites should prioritize content that helps potential patients feel comfortable.
• Visual consistency in marketing materials is essential for brand recognition.
• Patient experience evolves as practices grow and change.
• Website mistakes can lead to missed opportunities for patient conversion.
• Regular audits of website functionality are necessary for optimal performance.
• Engaging with patients online should mirror in-office interactions. Analytics is often seen as a buzzword but is crucial for online marketing.
• Business owners frequently overlook the importance of website analytics.
• Websites should be viewed as online waiting rooms for potential clients.
• Understanding user interactions can lead to better website performance.
• Rage clicks indicate user frustration and should be analyzed.
• Conducting a website audit can reveal inconsistencies in branding.
• Micro-interactions significantly affect user experience and perception.
• A cohesive brand experience builds trust with potential clients.
• It's essential for team members to understand the brand's story.
• Being authentic and vulnerable in business can foster better connections.

Chapters
00:00 Introduction to ENOX Media
02:52 Understanding Branding in Orthodontics
07:07 Inconsistencies in Marketing Practices
12:50 The Evolution of Patient Experience
17:14 Website Mistakes and Conversion Strategies
25:35 The Importance of Analytics in Online Marketing
32:10 Enhancing User Experience Through Website Audits
39:41 Creating a Cohesive Brand Experience 

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    
 
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Episode Credits:
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero