“If you lie, you die.” While severe, truer words have never been uttered about brand building in the digital age. Siegel+Gale Chief Strategy Officer David Srere joined us for a conversation about simplicity, organizational purpose, brand experience, and, of course, how one goes about quantifying all of this. Enjoy this week’s episode of the On Brand podcast.

About David B. Srere

David first learned the art of simplicity from a college history professor, who refused to read beyond the first three pages of any assignment his students turned in. “If you couldn’t say it in three pages, it just wasn’t worth saying,” he recalls. David did more than just learn the lesson; he became a lifelong proponent of the power of a clear, credible, compelling story.

As Chief Strategy Officer, David applies that philosophy to his oversight of Siegel+Gale’s strategic practice areas and activities. A noted authority in the corporate branding field, he has pioneered the notion of organizational purpose as an integral part of the brand development process. David believes that “giving employees an emotionally based reason to come to work every day, to make them feel part of something meaningful and larger than themselves, is the difference between good companies and great companies.”

Under his leadership, Siegel+Gale recently expanded into China—the latest achievement in a career that includes terms as Co-Managing Director of the New York office and Group Director, Strategy. David continues to work on what he describes as “Big Think” engagements for clients including American Express, SAP, Motorola, and HP. He writes and speaks regularly about organizational purpose, strategic differentiation and corporate values, and is regularly quoted in the Wall Street Journal, Financial Times, and other major business publications.

As We Wrap …

Recently, Colin Haas reviewed the On Brand podcast over at Jay Baer’s Marketing Podcasts — an amazing search engine for podcast discovery (the only one of its kind, in fact). We are honored that Colin liked what he heard so much that he gave us a 9.9 rating! Thanks for listening and rating the show!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

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