In this episode of The Making Of, Drs. Ashley Joves and Brian Joves dives into the art and strategy of branding your dental practice. Drawing from her journey creating the Smile & Co. brand, Dr. Ashley shares the thought process, challenges, and lessons learned in building a practice that stands out.

Branding isn’t just about choosing colors or designing a logo—it’s about creating a feeling, an experience, and a story that resonates with patients and your team. Whether you’re starting from scratch or refreshing an existing brand, this episode will give you actionable insights and inspiration to define your practice’s unique identity.

What You’ll Learn in This Episode:

• Why branding is more than just aesthetics—it’s about authenticity and connection.
• The role of storytelling in building a memorable patient experience.
• How to align your brand with your core values and mission.
• Key lessons and tips for creating a standout brand in a competitive market.

Resources & Mentions:

• Smile & Co. Website
• Recommended Reading: Building a StoryBrand by Donald Miller

Join the Conversation:
What does your practice’s brand say about you? Share your branding story with us on social media by tagging The Making Of and using #TheMakingOfPodcast!

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