The Making of a Dental Startup

Branding Your Practice with Dr. Anthony Price


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In this power-packed episode, Dr. Ashley Joves sits down with the one and only Dr. Anthony Price, also known as @memphisdentist, to talk all things branding, marketing, cosmetic dentistry, and redefining success on your own terms.

From his early days working alongside his father to building one of the most recognizable brands in Memphis dentistry, Dr. Price shares his unfiltered journey—the lessons, the hustle, the burnout, and the boundaries he’s learned to set in the name of health, happiness, and impact.

Key Takeaways:

  • The evolution of Dr. Price’s brand—from general dentistry to cosmetic dentistry powerhouse
  • Why Instagram still matters—and how he organically built an audience of over 90K followers
  • How he pivoted to virtual consults and now averages 40+ a month
  • Why composite veneers are having a moment—and how he’s teaching others to master them
  • The reality of burnout and the life-threatening wake-up call that changed everything

Featured Quote:

“Everybody has so many problems… until their health is at risk. Then they only have one.”

Resources + Mentions:

  • Dr. Price’s website (https://www.smilemorestressless.com/)
  • @memphisdentist on IG (https://www.instagram.com/memphisdentist)
  • Veneer Mastery Course (https://www.veneermastery.org/) – Learn composite veneers from Dr. Price himself, in a hands-on small group format.
  • Studio 8E8 (https://www.s8e8.com/) for website design and branding

Let us know what resonated with you most in this episode—and tag @ashleyjovesdds and @memphisdentist with your favorite takeaways!

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The Making of a Dental StartupBy Ashley Joves

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