Welcome to eCommerce Fastlane. Today my guests are Mitsunaga Kikuchi, Founder and CEO of Shirofune, and  Rocco Baldassarre, VP of Account Strategy.

In this episode, Mitsunaga and Rocco discuss how Shirofune blends human intelligence and automation to optimize digital advertising like never before. We dive into topics like:

• Simplifying Campaign Management: Automating budgeting, bidding, and performance analysis to save hours of manual work.
• Overcoming Data Overload: Managing omnichannel campaigns across platforms like Google, Meta, TikTok, and Amazon.
• Targeting New Customers Effectively: Leveraging lifetime ROAS (Return on Ad Spend) and LTV (Lifetime Value) metrics for long-term success.
• Demystifying the “Black Box” of Algorithms: Offering transparent, actionable insights compared to traditional AI-powered tools.
• Integrating with Shopify and Attribution Tools: Enhancing ad performance by combining Shirofune with platforms like Triple Whale and NorthBeam.

Whether you’re a startup founder or a seasoned marketer, this episode offers actionable strategies to maximize your advertising efficiency, boost revenue, and drive customer loyalty.  

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.