Jean Coetzee: Breaking Free from the Proxy Trap And Reclaiming the Essence of the Product Owner Role

Read the full Show Notes and search through the world’s largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: Breaking Free from the Proxy Trap And Reclaiming the Essence of the Product Owner Role

In this episode, Jean addresses some anti-patterns in the role of a Product Owner, with the most detrimental being when they become mere proxies for business owners or sponsors. He laments the recent disregard for the essence of the PO role, emphasizing that it should not serve as a mere intermediary. When POs are placed in proxy positions, they are set up for failure, relegated to the role of translators rather than empowered owners. Jean advocates for a reevaluation of the PO role to ensure they have the autonomy and authority necessary for success.

The Bad Product Owner: Empowering Teams, Lessons from an Exceptional Product Owner

In this episode, Jean shares a compelling story of a Product Owner who excelled without formal training in Agile or Product Ownership. This PO approached the role with a fresh perspective, free from preconceived notions. They embodied true ownership of the product, prioritizing vision-setting and supporting the team's end goal. The distinction between ownership and management was evident, as the PO focused on protecting the team from interference while also holding them accountable. Importantly, this Product Owner struck a balance by empowering the team to take ownership of their purpose, ultimately leading to a highly successful and self-sufficient team.

 

[IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We’ve put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO’s collaborate.

 

About Jean Coetzee

Jean is passionate about humans, and how they work together from a psychology and neuroscience perspective.

Jean, credits the early ScrumMaster podcasts for shaping his Agile career. These insightful episodes provided vital guidance during the early days, boosting confidence in serving others effectively. Jean learned to navigate uncertainties and gain confidence in their Scrum Master role, all thanks to this and other podcast contributors.

You can link with Jean Coetze on LinkedIn.