This Santa Barbara cake artist turned her side hustle into a brand featured in Vogue Weddings and People Magazine, and she did it without a huge social media following. In this episode of Unbreakable Business, I sit down with Laurie Petrolino, baker, business owner, and Honeybook member. 

Laurie owns Room For Cake, where she creates stunning cakes for special occasions (and even some high profile clients). Listen in as she shares how she grew a thriving cake business by leaning into systems, setting boundaries, and breaking the habit of people-pleasing.

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Important sections of the conversation

• [1:26] Wearing Multiple Hats as a Baker and Business Owner
• [6:46] Does being a people pleaser hinder business growth?
• [10:48] Maintaining your boundaries as a business owner
• [15:00] Focusing on relationships over social media growth
• [26:00] Rapid fire questions 
• [30:23] What does having an unbreakable business mean to you?

Connect with the guest

• Website: roomforcakebakery.com
• Instagram: instagram.com/roomforcakesb

Connect with the host

• Website: podcast.honeybook.com
• IG: instagram.com/honeybook
• IG: instagram.com/akuakonadu_

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