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Join host Steve Turk on the Hospitality Mentor Podcast as he dives into the inspiring journey of Brett Friedman, founder of A21. Discover the stories behind Brett's rise in the hospitality industry, from humble beginnings as a pizza delivery guy to leading one of the largest culinary events agencies in the world. Learn essential tips on creating successful events, building a passionate team, and the importance of loving what you do. Plus, get a sneak peek into Brett's exciting upcoming projects including Pebble Beach Food & Wine and the LA Wine and Food Festival.
00:00 Introduction to the Hospitality Mentor Podcast
00:31 Special Announcement: Hospitality Unlocked Book
00:56 Introducing Brett Friedman
02:25 Brett's Early Career and First Job
03:41 Growing Up in Miami
05:06 Transition to Hospitality and Early Ventures
07:08 Working with Alonzo Mourning
10:19 Founding A21
12:56 Partnership with South Beach Wine & Food Festival
17:15 Post-COVID Transformation and Future Plans
19:39 The Importance of Control in Event Management
20:27 Building a Sustainable Company
21:31 Passion and Team Culture
24:37 Advice for Aspiring Event Leaders
25:01 Challenges and Rewards of Event Production
29:49 Upcoming Projects and Initiatives
34:55 Reflecting on Personal and Professional Growth
36:53 Conclusion and Final Thoughts
By Steve Turk5
4242 ratings
Join host Steve Turk on the Hospitality Mentor Podcast as he dives into the inspiring journey of Brett Friedman, founder of A21. Discover the stories behind Brett's rise in the hospitality industry, from humble beginnings as a pizza delivery guy to leading one of the largest culinary events agencies in the world. Learn essential tips on creating successful events, building a passionate team, and the importance of loving what you do. Plus, get a sneak peek into Brett's exciting upcoming projects including Pebble Beach Food & Wine and the LA Wine and Food Festival.
00:00 Introduction to the Hospitality Mentor Podcast
00:31 Special Announcement: Hospitality Unlocked Book
00:56 Introducing Brett Friedman
02:25 Brett's Early Career and First Job
03:41 Growing Up in Miami
05:06 Transition to Hospitality and Early Ventures
07:08 Working with Alonzo Mourning
10:19 Founding A21
12:56 Partnership with South Beach Wine & Food Festival
17:15 Post-COVID Transformation and Future Plans
19:39 The Importance of Control in Event Management
20:27 Building a Sustainable Company
21:31 Passion and Team Culture
24:37 Advice for Aspiring Event Leaders
25:01 Challenges and Rewards of Event Production
29:49 Upcoming Projects and Initiatives
34:55 Reflecting on Personal and Professional Growth
36:53 Conclusion and Final Thoughts

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