A few weeks ago I told you that longform explainer ads are the best performing ads I run in an episode where I went through an overview of the concept and structure of the ads.

But then I thought: "Wait, why don't I just record myself actually writing one of these instead?"

So I got together with my good friend Dave Rekuc, President & COO at Bambu Earth, and we briefed out a longform explainer ad from start to finish to prep for an upcoming shoot of his.

The result is a (long) episode in which we document the entire process of thinking through what makes customers love Bambu Earth and how to communicate that with clarity in an ad.

Important note: we don't know how this ad will perform yet, but once we do, I'll update you. So make sure to subscribe so you don't miss out as we learn how it goes.

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