Microgym owners talk about Facebook in two facets:  

- they admit they know nothing

- they think they know it all

No doubt that a small percentage of my brethren know their shit when it comes to FB ads, but let's not pose...

...most of us are just headline readers.   We think because one guy has a conversion based ad that goes to a landing page for a 6 week challenge, that this is only way to generate leads.

I've got a surprise for ya.

It's not.