Episode 21: Closing Loans with Confidence – Credit Reports, Emotional Sales, and the Power of Listening

Hosted by Jonathon Haddad (AIME’s Chairman & CEO) and Tommy Golightly (AIME’s Marketing Manager)

Welcome back to the Broker Power-Up Podcast; your go-to resource for strategies, stories, and insights to help you close more loans!

In this episode, we dive into:

Broker Buzz: Tackling trending questions from the Brokers Are Best Facebook group, including:

What happens if a credit score drops before closing?

How to handle clients with late student loan payments.

Updated rules for using income documentation for self-employed borrowers.

Sales Pitch Training: Jonathan breaks down the EAR Framework (Emotion, Association, Rationalization) to ethically leverage client emotions and drive action—without the sleazy sales tactics.

Story Time with John: A heartfelt tale about The Watchmaker and the Whisper, revealing the timeless power of listening and connecting with clients on a deeper level.

Plus, don’t miss:

Tips for lighting up every room (without stealing the spotlight).

Exclusive insights into AIME Membership benefits and the FUSE 2025 Conference!

Whether you’re a seasoned broker or just starting out, this episode is packed with actionable advice to elevate your game. Listen now and power up your business!

Subscribe to our YouTube channel and hit the bell so you never miss an episode.

Join the conversation in the Brokers Are Best Facebook group and use #BrokerPowerUp to get your questions answered on the show!

#MortgageBrokers #SalesTraining #LoanOfficers #AIMECommunity #FUSE2025

Available on all major podcast platforms!

The post Broker Power-Up Podcast – Episode 21 appeared first on AIME.