There's a single, absolute truth of memberships, and indeed business in general: there is no 'one size fits all' approach.

What works like gangbusters for one membership, can end up completely flopping for another.

However it’s hard to deny that there are certain norms when it comes to memberships; conventional wisdom that extols the importance of community, retention being more important than acquisition, memberships being a value exchange and so on.

If you've been following us for a while then you’ve heard us bang those drums on numerous occasions.

So in this episode of The Membership Guys Podcast I wanted to talk about doing things differently - things that go against the grain, break the norms and in some cases contradict what is typically considered best practice in the membership space.

In this episode you'll learn:

• Why a "one size fits all" approach is a fallacy.
• Scenarios in which it makes sense to not charge a recurring fee.
• Whether you actually need an online community, and situations where it could actually be a bad thing.
• The importance of context when it comes to how you position and run your membership.