Bucky Mabe, CEO of FACE Amusement Group talks about his family's history in the amusement business, the importance of innovative branding, and strategic planning. He delves into FACE's recent acquisition and redevelopment of Myrtle Beach Mall, blending unique entertainment experiences with traditional retail. The episode covers challenges and successes in the amusement industry, touching on market selection and technological advancements, with insights into the future of retail entertainment.

This interview was recorded at Entertainment Experience Evolution 2025, a conference by InterFace Conference Group, which is a division of France Media Inc.

James Cook is the Director of Retail Research in the Americas for JLL. 

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