Jonathon Roberts shares the importance of building bespoke web apps that automate SEO workflows - like site audits, schema generation and for in-house reporting - by integrating search-engine APIs and real-time dashboards to drastically speed up your optimisation process.

Talking points include:

What are bespoke web apps that automate SEO workflows?

Why can’t we rely on standardised SEO platforms?

What are we looking to achieve by doing this?

What tasks should we be looking to run through these workflows?

How do we build them?

Where do we get the data from?

How much work do we need to put in to keep everything running smoothly and best-in-class?

Why can’t we rely on standardised SEO platforms?

Why is building your own tools better?

What types of businesses should be doing this?