You can put the work into your brand identity, but your customers need to recognise and believe in it too. Rana Abu Quba Chamsi from Expando.Digital explains how to gain a customer’s trust and attention.

Rana says: “Everything is changing, so build trust and focus on brand awareness for your clients.”

Why do you believe that traditional metrics are losing their importance?

“In the SEO world, we live with change, but what’s going on now is changing everything. We have witnessed a change in the ranking of websites, for example. SERPs are moving and some websites that have always been in the top positions are losing out to new websites.

Read the full transcript of Rana's interview at https://majestic.com/seo-in-2025/rana-abu-quba-chamsi