Build Your Copywriting Business

Put a check next to any of these that you've thought:

[ ] That business is too big to need my help.

[ ] That business works with an agency already.

[ ] They must have copywriters already.

[ ] Solopreneur? They can’t afford me!

[ ] It's a holiday. I can't reach out to them now.

Admittedly, this isn't like a Cosmo quiz where 0-2 checks means one thing and all 5 means another.

If you checked any of these, you're making an assumption that could be costing you opportunities (and money).

In fact, our brains are pretty great at coming up with ALL kinds of reasons *not* to reach out to potential clients ...

And that's exactly what we're going to put the kibosh on today. 

Listen now to debunk some of the most common pitching assumptions before they cost you even MORE money and opportunities.

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Sending lots of emails to potential clients, but never getting a response?

As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and some of the bad!). 

And I can tell you that there are a handful of super-common mistakes.

But you don't have to make those same mistakes, my friend!

We're running through the biggest of the big no-nos (with real examples!) on this episode of the

By the end, you'll know how to spot these errors so you can fix them before you hit "send" on your emails.

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Be honest with me for a sec: Have you ever said any of the following before reaching out to a client?

"No one wants my pitches."

"This is hard—and I'm just going to get a no."

"This person doesn't even know me. This is basically spam."

"There's an easier way. I'll just use those job bidding sites."

As a business owner, I can tell you that all of this negative self talk is not only dangerous, it's just not true. 

When you send an email packed with value (CCA students, you know what I'm talking about), business owners are grateful.

They may not reach back out, but I can tell you they save your emails (I've got a few I've saved for upcoming projects!).

So, if you've ever said any of these, you need to listen to this episode now.

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Does it ever feel like someone’s trying to put you in a box?

It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word.

That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode.

A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work. 

But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out.

I can’t wait for you to hear all of her hard-earn wisdom …

Psst: You can hear Nicki and Kate on Shelby’s podcast Herstory right here.

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I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.

But we (really!) follow through on it.

And frankly, these are the steps for success at anything, not just copywriting.

Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.

OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.

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Any guesses on the fastest way to make people believe what you’re selling?

Show them proof.

That’s exactly what case studies do.

And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business.

On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business.

Whether you want to write case studies for yourself or add them to your service offerings, here’s what you need to know. 

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A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

• Kicking off the project
• Writing a creative brief
• Coming up with a strong concept
• Outlining the copy Writing the copy (for how many deliverables is another question …)
• Getting feedback on that copy
• Incorporating that feedback
• Getting final sign off 

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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Raise your hand if you’ve ever thought any of the following:

• “It’s too late.”
• “I should have done that years ago.”
• “I’m too old now.”

Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy.

On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late.

Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywriting and the lessons she’s learned along the way.

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Time to put on your business owner hat:

• Would you pay someone to clean your house?
• What about do your grocery shopping?
• What if someone could find clients for you? Would that be worth it for you?

On this Build Your Copywriting Business podcast episode, I’m not asking you to commit to hiring someone to do any of these things.

But I’d encourage you to listen to this episode and explore the possibilities. 

If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for you, is that worth it?

It’s all math. 

And it’s worth playing around with the numbers to see what opportunities you might be overlooking.

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How much does a banana cost for you?

At Trader Joe’s they may be 26 cents (maybe a bit more for organic). 

At Whole Foods they may be around 70 cents.

But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents.

Copywriting is a not a banana.

And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast.

See, we hear all the time, “I found this pricing guide and it’s really helpful!”

But what you may not realize is those guides are actually hurting you. 

It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page?

I hate to break it: there’s not an easy button for this.

These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program.

Ready to hear me out?

Listen to today’s episode now before a pricing guide leads you down the wrong path.

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Get Free Copywriting Training here