Build Your Copywriting Business

Do you love a to-do list as much as I do?

I loooove a to-do list.

Well, mostly I love checking things off that list. 

But on this week’s Build Your Copywriting Business podcast episode, Kate and I dug into how we’ve been rethinking the to-do list so we don’t fall into what Kate is calling the “to-do list trap.”

If you ever put things on your list and:

• Feel guilty for every day that an item sits on your list—and you don’t complete it
• Feel like you have to check off every item on your list because they’re there
• Or feel like your list is never-ending (because it literally will never end!)

Then you’ll come away with new ways to look at your to-do lists so you get all the benefits of a list without the burden. 

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Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career.

On this Build Your Copywriting Business podcast episode, he’s generously sharing how he made that transition, including how he’s learned to use his ADHD as a strength.

Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb’s tips are wildly helpful.

As he says, he can’t just rely on “feeling” like working, but has to set up his environment so that getting started is the easiest thing to do.

And when he’s working, Caleb uses the “sprint” method to avoid the mid-day fog.

Listen to hear him explain these tactics—and others (and let us know if you try any!!).

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If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans.

One of those humans is Shelby Stockton.

Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history.

So, this week’s Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory.

Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing.

We also get into book recommendations, behind-the-scenes stories, and more.

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Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.

But what if you have an entire career in an industry?

You can—and should—absolutely use that experience to your advantage. 

CCA student and former healthcare worker Molly is sharing how she did exactly that on this week’s Build Your Copywriting Business podcast episode.

Molly didn’t focus her entire portfolio on healthcare copywriting.

Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career.

So, why’d she decide to take a full-time job? Listen to hear Molly explain …

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Ever wonder what makes a banner ad actually work? 

As in: what separates a scroll-past banner ad from a stop-and-click banner ad?

While Kate and I don’t have the data from these ads, we do have some thoughts on 8 different banner ads. 

Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).

Some have solid messaging.

Some…not so much.

While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we’ve got you!!).

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Talking on the phone feels a little old school, don’t you think? ☎️

But guess what?

It’s still how a lot of business gets done.

And one phone call completely changed the trajectory of Victoria’s career.

Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too.

As she started building her skills, she realized there was so much more she could be offering—and charging.

She’s sharing how she went from VA to sending a $120,000 proposal for copywriting work

She also came to the podcast PREPARED.

Victoria is giving her top five tips for copywriters—and these are tips that are valuable whether you’re just getting started or you’ve been in the game for years.

I can’t wait for you to hear what she wrote on a sticky note and posted on her laptop!

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OK first things first so we’re on the same page:

A Discovery Call is one of the most important calls you have as a copywriter.

This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project.

But what does that look like? And how do you move forward with the project?

In this podcast episode, I’m sharing exactly what I’d say on a discovery call.

Well, if we’re getting technical, Kate is sharing exactly what she’d say on a Discovery Call. As you’ll hear, I’m playing the role of client and Kate is playing the role of copywriter as we discuss a potential project.

Listen in so you know exactly what types of questions to expect from clients and how you can (gently!) steer the conversation in way that makes you look like the pro that you are.

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Have your heart set on freelancing?

A lot of copywriters do. And that was Jen, too. She was freelance or bust.

In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids.

So, why the heck did she take an on-staff job?!

When you’re really clear on what you want and why you want it, you realize there are multiple ways to get there.

For Jen, flexibility and freedom are the MOST important. But freelancing isn’t the only way to get those things.

If you’ve always felt like freelancing was the only way to hit your goals, you’ll want to listen to Jen’s update. I’ll leave it to Jen to fill you in on the rest …

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When you think of “networking,” what do you think of?

😖 “Hello my name is …” name tags and business cards being shoved at you like confetti? 

😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic?

☠️ A room full of strangers that makes you feel like you’re back in the middle school lunchroom trying to figure out what table to sit at?

I hear you. All of that makes me want to run and hide under a blanket, too.

And that’s why on this this week’s Build Your Copywriting Business podcast episode, we’re sharing how you can reduce the pressure of in-person events and, dare we say it, have fun.

The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves.

Here’s how to not make this about yourself and connect with other humans in the most authentic way possible.

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If you heard our first conversation with Kelsey then you already know she’s a bada** human.

If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it out if you haven’t already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency.

Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role.

We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before.

If you’ve ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she’s noticed as well as how she’s continuing to balance her personal and professional aspirations.

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