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How well are you using Email marketing right now?
Whether you are using Klaviyo, Flodesk, Mailchimp or one of the other many email systems you must be using one of them!
I am passionate about helping ecommerce and bricks and mortar retail stores use Email marketing more effectively.
The impact it can have on your business and the way it can generate sales for you is a big part of being a long term successful and profitable product business.

You need to have strong and solid email marketing strategy from the very beginning.

Making sure you build a database of customers from the very start of your journey and work hard to add new customers to your list at all times.

Today I with talk with Samantha Taylor from @thesamanthataylor_ about how to do that and how she helps brands generate $100's and $1000's of dollars in sales from her email marketing campaigns..

We chat what email flows you need to have set up? Why you are missing out if you are not using email marketing and just exactly how many emails you should be sending each week.
To get help with your email marketing and start understanding and planning out exactly what to send to customers, you can get immediate access to my Nail Your Email Marketing course.

Or to get Sam to manage it al for you head to her instagram now and snap up one of her last spots for 2023!

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

3 short years ago....was when I first met sisters Alicia and Jacinta from @thelittlepotionco.
The Little Potion Co (a mindful magic potion making brand) was a side hustle for them both and they made everything from Jacinta’s back shed and by hand.
Now 3 years later they are over a Million dollars in sales and it is testament to how much they have continued to evolve, to listen to experts and to their customers, to invest, to take risks and to thank goodness understand their margins and pricing!!!

What I would say are keys to their success?

- They have multiple sales channels and markets (DTC, Wholesale, USA, AUS, NZ...)
- They have a strong USP and keep evolving it and adapting and editing the range.
- Marketing is in many forms. Not just one channel. Influencers, Social, UGC, Paid ads, Collaborations, Print, SEO, Email marketing....
-They started outsourcing and hiring for their team.
-They spend time ON the business and not just IN (we can all get better at this one!)
- They know their financials and work at always improving their margins and pricing structures.
Of course there are many other factors, and we chat through their story and journey today on the podcast.

And we all know that having top line sales does not mean you have this money in the bank and it should not be the only thing you focus on, but it is also great to celebrate milestones along the way!!
 Want to get your hands on my Pricing Guide?   To help you figure out how to price your products for profit?  Grab it here.

If you want help to reach your first million or first $10K then send me a DM on instagram and we can plan where you will be in 3 years too!

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Do you want bumper sales for your last quarter of the year?
It can be so hard to figure our where to focus your time and energy when you are 'doing it all'.
Being we are about to hit the last 90 days of the year.

Here’s 4 things to focus on in your product business and make sure you have maximise your chances.

1. Stock- have you made sure you have enough stock (and of the right stock) to get the sales you want? Your supply chain is crucial to plan out prior to this and make sure you have stock arriving in time. If you don’t currently have a critical path- think about it for next year.
2. Sales channels- what are utilising? Wholesale? Make a plan to stay in touch with stockists. Keep them updated and make sure they can reorder easily and regularly. Selling online ? Update your website so its converting as high as possible.
3. Marketing planning. Have your promos, events and activities mapped out. Know ahead what is needs to be ready. Don’t leave it til the last minute.
4. Staff. Do you need any? Will they do extra hours? Could you outsource anything to help a give you back some of your time? Now it’s the time to get it sorted.
I dive deeper into each of these int he episode.

Register for the upcoming workshop How to plan and run a successful Promotion.

Check out my 5 day boost your website sales series here.

And to really Nail your Email Marketing head here to make sure are planned, prepared and ready to go.

Get the book Who not How by Dan Sullivan.

Want help with increasing sales? And knowing what to focus on in your business? 

DM me on instagram to chat about how I can help you with your product sales.  

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Imagine waking up tomorrow and your website sales have doubled! 🙀 And not just one day, but everyday from now on.  And they keep growing and they continue to exponentially scale. 📈
How would you feel? 💃🏻
What impact would it have on you and your family? 💰
What would you do with the extra income into your business? 🎉
Well, this is possible.   And without spending $1000's on facebook ads to achieve it.
You need to want make sure your website is converting as high as possible.   
What does that mean?  Well it means for every visitor you have coming to you -more of them add to cart , more of them go through to checkout, more of them click purchase than ever before.  AND you make more sales!!! (hopefully double!)
So how do we make that happen? Without it taking 6 months, and you paying money to a web developer or designer.
You start by making sure you have these 10 things right on your website.  I share with you in this episode what they are.
Little tweaks and changes to try and boost that conversion rate!! SO every visitor is doubly as likely to buy!!
If you want help with HOW to make that happen and get feedback on your own website then join me for the 4 day LIVE event next week!!! Starting Tuesday 19th at 12pm AEST.
I am running my regular 5 part series let's BOOST your WEBSITE SALES mini series as LIVE part to 4 days .  Find out more here.
If you are listening after the LIVE event you can grab the 5 day series here.  An easy and practical way to increase those website sales. 

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Build a website and they will come. If only.  It is a mistake many product entrepreneurs are guilty of. Relying on only one sales channel.
Having a product business means you need to find many ways to sell your product.  And ideally you would have multiple sales channels so you are not relying on just one.  Only selling on your own ecommerce site means you  going to paying a lot to acquire your customers. 
So where does that leave you? Well, you need to explore other options.  And that is exactly what this podcast episode is about today.  I go through what other sales channels (options) are available to you as a brand, retailer, product-based business owner to move more of yru product and generate more income and ideally overall more profit. 
Some links of mentioned
www.faire.com
https://bulletin.co/
www.wolfandbadger.com
www.rangeme.com
 

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Hands up if you run a business and have never had any down times or low points?

Yes thought so.  Not many business owners and entrepreneurs have ever had a perfectly smooth ride and perfect business.  There are always ups and downs and hard times.  It's what to do when things are tough that matters though and how to lift yourself out of the slumps and lower energy levels or try and counteract low sales that matters.

You have to get scrappy and innovative and adapt and look after yourself.

You need to focus on the right activities, you need to get lean and maybe go back to what worked at the start.

What you don't need is to focus on things you can't control. Or focus on the negative news and naysayers.

You need to surround yourself with the right people and those who lift you up not bring you down.

I dive into more details in the episode and you can listen on your fave podcast app now.

I would love for you to share your ways to help yourself out of a slump.  Send me a DM on instagram and share ways that have helped you. 

Want 15 ways to bring more traffic to your website?  Grab my free download here.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

One of the biggest issues I see with ecommerce stores and a problem they are looking to solve is how to get more traffic to their website.

Katrina McKinnon from Copysmith.com shares how in this episode.

She also dives into how you use AI wisely and in a way that makes the google gods happy!

We talk about how long form content like blogging and using product descriptions wisely can help you bring so much more traffic to your ecommerce store or website.

It is something I am very passionate about and dive deep into it in my Nail your email Marketing program.  I show you how to figure out what sort of content to create and then how that can be used to became a starting point for you other content like emails, social media and more.

Katrina explains how using AI like chatgpt can save you time and energy but there are ways to use it more effectively so your content is valued and the google search engines actually want to send traffic to you.

Katrina shares how to create unique blog content here.

The blog post template we discuss in the episode.  Find blog template here.

Using imagery effectively to create content rich links and show up on google search engines is also a trick Katrina loves getting her ecommerce stores to utilise.

To grab my guide on 15 ways to increase traffic to your website head here 

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

I am all for dreaming big and setting stretch goals in your business.  But what I also love is breaking that down and reverse engineering how to make that happen.
Getting into the nitty gritty about strategy and planning.

This weeks podcast is from a live session I ran and dived into how to reverse engineer $50K sales months in your business.
 
Your website analytics (particularly your traffic, average order value (AOV) and conversion rate) are super important numbers to focus on.  Same goes for physical retail stores and knowing what your foot traffic is, your conversion rates are and again what your average order value is.

I truly believe that to build a profitable product business whether it is your own brand (fashion, homewares, jewellery, baby, footwear, or beauty) or you have a physical bricks and mortar retail store you need multiple revenue streams (sales channels) and need ot be utilising many varied marketing strategies. 

I hope this helps you wrap your head around some more numbers and start planning and goal setting for your business.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Want to know how to start a jewellery brand?  Or how to not just survive but have your brand thrive for 10 years in this industry?
I have been trying to get Kiralee on the podcast for over a year to tell some of her story and share how she has grown her amazing jewellery brand @murkanijewllery over the past 10 years.  So here we are. 
Kiralee and I chat about her journey, why it took her so long to get started, her regrets, her tips on what is important to focus on now and what the future holds for Murkani. 
I hope you love this episode. 
 You can find out more about Murkani jewellery here:  https://murkani.com.au/
And follow along the journey of the creation and new collections over on Murkani instagram page. 

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.

Send us a text

Running a business can be hard. Running a business that makes a profit is even harder.  But this is where implementing a different accounting system in your business can make a huge impact.

He created the Profit First system and now has a team of qualified experts around the world who share his system to help other business owners.

It is not just about setting up your business with multiple bank accounts but also about making sure that you do actual make a profit and you allocate that first! Not last like traditional accounting systems. You mange your cash flow over the peaks and troughs that come with business and generating sales  and you don't end up with unexpected tax bills because you have already got money set aide.  Honestly this is a game changer.

I talk with Amy Bett all about using the Profit First system in your business. S
Amy failed in her first business because of a cash flow problem and when she learnt that "More than 80% of business owners who don't succeed, don't succeed because of a cash flow problem," she set out on a mission to reverse that awful statistic.
Now as a Profit First professional, Amy discovered the only two numbers that matter in business and the formula for actually reaching financial freedom. And since she knows the financial struggles that business owners are facing right now, she's not about to slow down teaching business owners how to effectively manage their money and master their mindset.

You can contact Amy at her website https://amybett.com/ and check out her FREE masterclass there.

We talk about Thriday using Xero in your business.

If you want help building a profitable product business you can grab my free guide on the 8 essentials every product business needs to ensure long term sustainable success.

Join me with special guest Amy Bett, the Lady Without Limits, as she shares the secrets of the Profit First system to help businesses become more profitable. Discover how to build a thriving and successful product business by mastering cash flow management and reaching financial stability. Join the community of entrepreneurs who have transformed their businesses with Amy's guidance and testimonials of success. Say goodbye to financial stress and unlock the path to lasting prosperity!

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.