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5 years ago
@Katie Manzanares
and I were lying on the floor of a hotel room at the Wynn in Las Vegas.
We had just paid $10k for a business retreat. We were dreaming of freedom.
And somewhere in that hotel room — we decided to start a cleaning business.
I had the marketing funnel built before we even left Vegas.
5 years later, $350k in marketing spend, and ~5,000 clients served — I've learned exactly which marketing decisions move the needle and which ones are a complete waste of time and money.
TodayI'm ranking every single one of them.
From free strategies to get your first 10 clients, to the paid plays that scale you to $83k/month — I'm putting them all in tiers so you know exactly where to focus first.
Free marketing strategies — ranked from worst to bestPaid strategies to grow to $83k/monthWhere your first marketing dollar should goThe one metric that actually matters in paid marketingHow lifetime value changes every decisionNew episodes drop on Money Mondays.
Managing a house cleaning business that has reached $83,000 & beyond in monthly revenue requires strong leadership, management, culture, accountability, delegation, hiring, staffing, recruiting, interviews, accurate estimates, effective quoting, competitive pricing, smart sales, consistent referrals, strategic SEO, targeted Facebook ads, and exceptional cleaning services to sustain long-term growth.