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Two years ago I wrote an idea in my notebook.
I didn't tell anyone about it.
It felt too big. Too risky. Too much to ask.
So I closed the notebook… and went back to work.
But the idea never went away.
It showed up again in 2024. I closed the notebook again.
Then January 1st, 2026… it showed up again.
This time I finally said yes.
A little context on who I am —
My wife
@Katie Manzanares
and I own three home cleaning businesses across the US.
Combined they did $2.8 million in revenue last year.
I also coach home cleaning business owners across North America on how to grow and scale.
And today I am making the biggest announcement we have ever made.
For the first time, I'm going to tell the full story.
What the idea was. Why it took two years to say yes. And what happened when I finally made the ask.
When you hear this story, you're going to understand something about building a business that most cleaning owners never figure out.