In this engaging conversation, Amy Tucker, founder of Salty Britches, shares her journey of creating a product born out of necessity for her son, who suffered from saltwater chafing. The discussion delves into the challenges of building a brand, the importance of community support, and the lessons learned from both entrepreneurship and ultra running. Amy emphasizes the significance of family involvement, the trials of product development, and her aspirations for the future of Salty Britches, all while highlighting the personal growth that comes from pushing boundaries and embracing challenges.