What if the fastest way to define who you are is to first declare who you’re not? In this episode, we connect with branding legend Laura Ries, bestselling author of The Strategic Enemy and chairwoman of Ries Global Consulting, to talk about why naming your “enemy” may just be the most powerful move you can make in business, branding, and life.

We dig into how the world’s most successful brands (think Skims, Bumble, and Dunkin’) built their loyal followings not by trying to be everything to everyone, but by drawing a clear line in the sand. Whether you’re launching a business, refining your leadership style, or just trying to live more authentically, this episode will help you stop playing small, ditch the toxic “fit in and please everyone” narrative, and start owning your brand — unapologetically.

Because standing out doesn’t come from being “better.” It comes from being boldly different.

Connect with Laura:

Website:https://strategicenemy.com/

LI: linkedin.com/in/lauraries/

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