In this episode, Ed Alexander talks with Ashley Robinson, founder of Green Cardigan Marketing, about what makes a law firm marketable, both to clients and to potential buyers. Ashley shares her journey from a one-person side hustle to leading a full-service agency working exclusively with law firms. Her background in niche marketing and her family’s entrepreneurial roots give her a unique perspective on helping firms move from unpredictable referrals to reliable, diversified lead generation.

Ashley breaks down how law firms can build multiple marketing channels tailored to their practice area, audience, and goals. She explains why SEO and video marketing are critical, how to position your firm as more than a commodity, and what to do now if you're thinking about selling your practice in the next 1 to 10 years. She also addresses a common question from lawyers preparing for a sale: Should I take my name off the firm? Her advice is practical, experience-based, and focused on what actually helps grow firm value. If you’re wondering how to turn your reputation into an asset that supports a sale, or just want to stop relying entirely on referrals, this episode is worth your time.

Find more from Ashley here:

https://www.linkedin.com/in/ashleyrobinsongcm/

https://greencardiganmarketing.com/