As a business owner, one of the most important things to pay attention to, in order to attract your ideal audience, is building a personal brand.

You need to decide what your personal brand should look like, what you should talk about, and who you should be targeting. 

There are so many branding coaches both online and on social media platforms, and the information can get overwhelming. What and who should you listen to? 

My guest on today’s episode is Nakisha Washington. Her job is to help people better articulate their personal and professional brands online and in person. 

Nakisha is also one of my KNOWTribe sisters. She is a writer, consultant, and business coach.

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