In this bold, brilliantly honest episode, Marketer and Founder of Sprowt Carly Osman Holmes turns the tables on Brand Hackers founder Lottie Unwin for a no-holds-barred chat on marketing’s biggest problems and possibilities. From the rise of tactical fluff to the cult of hot takes, Lottie opens up about what’s broken, what’s working and how we fix it. Together, they pull apart the myths around personal brand, purpose-led fluff and why most teams are running on fumes. Essential listening for anyone who actually wants to sell stuff (and still sleep at night).

Welcome to the Marketing Hustle – a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.

In this bonus episode, Carly Osman Holmes interviews Lottie Unwin in a refreshingly candid deep dive into the state of marketing today. They unpack the dangerous drift toward tactical thinking, the dilution of “challenger brand” into pure aesthetic and why many marketers have lost their strategic edge. Lottie shares her unfiltered views on building a commercial brand, navigating AI hype and why clarity, curiosity and ruthless prioritisation are key. From team burnout to the future of personal branding, this episode is a real-time reflection on what it takes to build smart, resilient brands in 2025.

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Follow Lottie: https://linktr.ee/themarketinghustle

Follow Carly: https://www.linkedin.com/in/carlyosman/

Listen on Apple & Spotify: https://linktr.ee/themarketinghustle