Startup Insider

Building AI Sales from Scratch: Work in Progress – with Gianna Lengyel, Head of Business Development at Mistral AI


Listen Later

In this episode of Work in Progress, hosts Paula Wehmeyer, Partner at General Catalyst, and Helena Meyer-Schönherr, Managing Director at Ten More In, sit down with Gianna Maria Lengyel, Head of Business Development at Mistral AI, one of Europe’s fastest-growing foundation model companies.

Gianna shares how she went from consulting and fintech to joining Mistral as one of the first non-technical hires, where she built the company’s sales motion from the ground up. She discusses the challenges of selling large language models (LLMs) to both enterprise and tech-savvy startups, and why working in AI sales today requires both structure and adaptability. The conversation also explores the influence of France’s pro-startup policies, how Mistral launched its chatbot Le Chat, and what it takes to drive revenue in a deep tech environment.

Key Topics:

  • How Gianna transitioned from consulting to leading business development in AI
  • What selling foundation models looks like – and how it differs from SaaS
  • Building Mistral’s go-to-market function from zero to global
  • Inside the launch of Le Chat and a €100M enterprise AI deal
  • How France’s startup ecosystem supports deep tech growth
  • Structuring sales teams and qualifying complex AI use cases
  • Career lessons from startup chaos, customer obsession, and process management
  • Why your first career might not be your last – and what to learn from each stage

A deep dive into AI, sales, and startup strategy – with honest insights from someone shaping one of Europe’s most important tech companies.

 

About Gianna

Gianna Maria Lengyel is Head of Business Development at Mistral AI, one of Europe’s leading foundation model companies, where she joined as one of the first non-technical employees. Based in Paris, she leads go-to-market efforts for commercial clients, helping scale AI adoption across industries.

LinkedIn: https://www.linkedin.com/in/gianna-maria-lengyel/

 

About Helena Meyer-Schönherr & Ten More In

Helena Meyer-Schönherr is an experienced leader in venture building, organizational strategy, and scaling high-growth startups. As Managing Director at Ten More In, she focuses on launching and growing new ventures, leveraging her expertise in company building and strategic development.

Ten More In is a leadership platform for women founded in 2022 by Lea-Sophie Cramer and Lia Grünhage. The company's core mission is to ensure future leadership levels reflect gender representation proportionally across economic, political, and social domains.

LinkedIn: https://www.linkedin.com/in/helena-meyer-sch%C3%B6nherr-41160955/

Website: https://www.tenmorein.com/

 

About Paula Hübner Wehmeyer & General Catalyst

Paula invests in technology companies that enable or rethink large industries. Paula's focus is on startups in the areas of commerce tech, i.e. digital support for trade, as well as purchasing and logistics. Previously, Paula was a consultant in the Berlin office of McKinsey, where she supported well-known consumer goods and retail companies in matters relating to e-commerce, purchasing, and internal process optimization.

General Catalyst is a US-based venture capital firm that makes early-stage and growth-stage investments. The firm has invested in global companies including Airbnb, Kayak, Datalogix, Datto, Livongo, Gusto, Buildkite, Warby Parker, Oscar, Deliveroo, Lemonade, Stripe and Snap.

LinkedIn: https://www.linkedin.com/in/paulasophiehuebner/

Website: https://www.generalcatalyst.com/

 

About Startup Insider

Startup Insider is the industry portal for the startup scene in the DACH region. Here you will find news from all regions and industries, as well as an overview of the most important players and events in the German-speaking startup world.

All information about selected advertising partners can be found here.

P.S. If you don't want to miss anything that happens at Startup Insider, follow us on LinkedIn!

...more
View all episodesView all episodes
Download on the App Store

Startup InsiderBy Startup Insider

  • 3
  • 3
  • 3
  • 3
  • 3

3

2 ratings


More shows like Startup Insider

View all
Kassenzone | CEO Interviews by Alexander Graf & Karolin Junker De Neui

Kassenzone | CEO Interviews

4 Listeners

OMR Podcast by Philipp Westermeyer - OMR

OMR Podcast

41 Listeners

digital kompakt | Digitale Strategien für morgen by Joel Kaczmarek

digital kompakt | Digitale Strategien für morgen

5 Listeners

Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen by Teresa Stiens, Christian Rickens und die Handelsblatt Redaktion, Handelsblatt

Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen

48 Listeners

OMR Education by OMR Education / Rolf Hermann / Andre Alpar / Tarek Müller

OMR Education

3 Listeners

Das Thema – der wöchentliche Wirtschaftspodcast des manager magazins by manager magazin

Das Thema – der wöchentliche Wirtschaftspodcast des manager magazins

7 Listeners

WirtschaftsWoche Chefgespräch by Beat Balzli

WirtschaftsWoche Chefgespräch

3 Listeners

Handelsblatt Disrupt - Der Podcast über die Zukunft der Wirtschaft by Sebastian Matthes, Handelsblatt

Handelsblatt Disrupt - Der Podcast über die Zukunft der Wirtschaft

15 Listeners

OMR Silicon Valley Update by Christian Byza

OMR Silicon Valley Update

13 Listeners

Doppelgänger Tech Talk by Philipp Glöckler, Philipp Klöckner

Doppelgänger Tech Talk

11 Listeners

Handelsblatt Today - Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage by Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen, Anis Mičijević

Handelsblatt Today - Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage

33 Listeners

Beckers Bets by Christoph Damm, Jan Beckers

Beckers Bets

1 Listeners

FAST & CURIOUS by Lea-Sophie Cramer, Verena Pausder

FAST & CURIOUS

12 Listeners

Handelsblatt KI-Briefing - Das News-Update zu Künstlicher Intelligenz by Larissa Holzki

Handelsblatt KI-Briefing - Das News-Update zu Künstlicher Intelligenz

2 Listeners

Tech and Tales by Elisabeth L'Orange

Tech and Tales

0 Listeners