Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand.

​0:00 - DDC retail storefronts Target​

1:15 - Background of The Little Words Project ​

3:12 - Challenges of being a business owner

​4:10 - Empowerment and positivity​

5:06 - Commitment to the brand

6:12 - Difficulty of growing a business​

7:37 - Dealing with negativity​

8:18 - Spreading positivity and empowerment​

9:09 - Making bracelets for self-love​

10:11 - Overcoming challenges and growth​

34:32 - Importance of remaining committed to their brand values.​

35:03 - New method of "Slow Hire Fire Fast" in business.​

35:38 - Challenges of offloading inventory and dealing with negativity are discussed.​

36:27 - The importance of having the right people on their team.​37:14 - The importance of building a positive and collaborative work environment.​

38:00 - The challenges of building a remote team.​

38:38 - The importance of understanding the assignment and making big decisions.​

40:11 - Marketing strategies and collaborations, including a Barbie collaboration.​

43:14 - Unique selling points of their products and the value they add to customers' lives.​