Moriah Taliaferro is a Sarasota real estate agent and recognized as a brilliant 30 under 30 entrepreneur. 

 Jumping from college intern to licensed agent, Moriah began her career selling timeshares. She was sucked into the real estate industry, and began building relationships. Her internship turned into a sponsored real estate licensing opportunity—an opportunity she seized! She built the foundations of her career on timeshares. 

 By the time she was 22, she partnered with a local developer building new, luxury homes. That developer trusted her enough to let her begin selling for them, but she had to prove herself as a realtor, let alone a 22 year-old, to build a meaningful business with them. For Moriah, it was baptism by fire. She won the trust of this low-inventory, high-end developer, and forged her way into a profound career. 

 Moriah built a niche for herself in the luxury markets, and produced $29 million in 2021. One of her biggest wins was an $85 million luxury construction project she co-sold. 

Old school tactics is how Moriah won in the local construction real estate market. She found limited help in modern data reporting tools, and even the MLS was nearly useless for her work! Many times, when it came to her knowledge of her niche in the market, she was in the dark. Instead, she opted to pick up the phone to talk to other real estate agents, build relationships, and share information— a tried and true strategy from days past. Moriah eventually built a reputation for having a pulse on the market like no other agent in town. 

 She also creates an experience for her buyers like few other agents do. Every phone call she makes, she asks herself— is this worth their time? Luxury clients do not need to be sold, nor do they want to be sold. They’ll let you know when they’re ready. They call you first, and it will never be the other way around. 

 Moriah also hosts a variety of events to cater to all different types of clients and interests. It allows her to get to know her clients, and her clients to get to know each other. Luxury is an experience, not a price. 

 For people looking to break into the real estate industry, Moriah has one main piece of advice: become an assistant. Don’t jump in, but get as close to the fire as possible. This will force you to find a mentor and become a sponge for information and tactics. All of the rewards with none of the risk. Relationships are practically handed to you.  

 Connect with Moriah

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.