The Neighborhood Realtor

What do you do when inventory is ultra light? What do you do when prohibitively high taxes dissuade people from wanting to sell? How do you work in a market where buyers have the money but don’t want to fix up a house? These are issues that plague every real estate market at different times so we brought in a California agent who has extensive experience navigating these unique situations. Carl Medford of the Medford Team at KW has built a thriving business in the Bay Area selling over 60 homes per year in the 1.5m+ price point. In this episode he shares unique ways to overcome many listing related challenges as well as gives tips on pricing. From bad feng shui to t shaped intersections this is an episode you don’t want to miss if you plan to list homes in the near future.

https://www.themedfordteam.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

This week’s Neighborhood Realtor is Sammy DiStefano, a successful Realtor who transitioned from car sales to real estate. Sammy shares his journey, discussing the challenges he faced in the car industry, his initial disdain for Realtors, and how mentorship played a crucial role in his success. He emphasizes the importance of cold calling and building relationships through follow-up, providing valuable insights for aspiring real estate agents. In this engaging conversation, Sammy DeStefano, a successful realtor in Arizona, shares his insights on the importance of storytelling in real estate, building a strong personal brand, and the significance of nurturing client relationships. He emphasizes the need for realtors to embrace their role as salespeople and to navigate challenges with confidence. The discussion also touches on the balance between long-term planning and short-term marketing strategies, as well as the value of creating meaningful connections with clients through regular communication and updates.

• Cold calling and door knocking are essential strategies for new agents.
• Building relationships through follow-up is crucial for long-term success.
• Storytelling is crucial in real estate to connect with clients.
• Great Realtors can narrate the entire journey of a transaction.
• Salespeople must embrace their role to succeed in real estate.
• Building a strong personal brand is essential for success.
• Client relationships should be nurtured through regular communication.
• Navigating challenges with confidence can lead to better outcomes.
• Long-term planning is vital for sustainable success in real estate.
• Regular updates to clients can enhance trust and satisfaction.
• Referrals should be treated with care and diligence.
• Creating a memorable client experience can lead to repeat business.

https://www.sothebysrealty.com/eng/associate/180-a-df2307261451108131/sammy-destefano

https://www.instagram.com/sammydestefano_arizonarealtor/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Matt and Jeff Burke discuss the evolution and success of Jeff's real estate team, which has closed over 1200 homes in the last five years. Jeff shares insights on building a strong team, effective training methods, and the importance of lead generation and community engagement. He emphasizes the need for agents to adapt to market changes and the value of nurturing relationships with clients. The discussion also highlights innovative strategies for recruiting and training new agents, as well as the significance of maintaining a robust database of leads.

Key take aways include:

• Training is crucial for maintaining quality service.
• A structured training program helps new agents succeed.
• Engaging with the community is key to growing a network.
• Nurturing leads can lead to significant business opportunities.
• Door knocking can yield high returns on investment.
• Utilizing a warm database is essential for lead generation.
• Agents should focus on appointment setting for success.
• Adaptation to market changes is vital for growth.

https://jeffburkecoaching.com/introducing-the-jeff-burke-team.html

https://www.jeffburkeassociates.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this conversation, Tori Ellens shares her extensive experience in the real estate industry, discussing her journey from starting out in Tucson to running a successful team in Phoenix. She emphasizes the importance of mastering real estate contracts, the role of mentorship, and the strategies she employs to grow her business and support her agents. Tori also highlights the significance of niche marketing, particularly in the second home market, and the value of maintaining strong relationships with past clients through proactive communication and personalized service. The podcast then goes deep into the niche market of snowbirds and second homes. Torie explains how she has built a business that caters to this group by offering added value such as house husbands that nobody else is doing. 

Key take aways include:

• Mastering contracts is crucial for protecting clients in real estate transactions.
• Data-driven decisions help dispel fear in clients and agents alike.
• Mentorship can significantly accelerate an agent's career growth.
• Building a strong team requires treating the business as a collaborative effort.
• Niche marketing, especially in second homes, can lead to significant business growth.
• Providing value to clients involves understanding their unique needs and challenges.
• Staying connected with past clients is essential for long-term success.
• Proactive agents have more control over their business outcomes.
• Continuous education and adaptation to market changes are vital for success.

https://www.instagram.com/torieellens/

https://platinumlivingrealty.com/team/torie-ellens/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

If ever an agent had a captivating story that sucks you in and makes you want to work with him, its Marcus Miller. In this episode Matt and Marcus discuss the challenges of housing affordability in America and how Marcus, a former inmate who was convicted for selling drugs, has transformed his life (and the lives of those around him) by becoming a successful real estate agent. He shares his journey from incarceration to helping underserved communities achieve home ownership. Marcus emphasizes the importance of trust, innovative strategies for lead generation, and the significance of education in the home buying process. He also highlights his plans for community engagement through buyer events and his unique approach to leveraging social media for organic growth.

• Housing affordability is a significant issue in America.
• Marcus's journey from prison to real estate is inspiring.
• Building trust is crucial for success in real estate.
• Innovative loan programs can help first-time buyers.
• Testimonials are a powerful tool for generating leads.
• Organic lead generation is more effective than paid ads.
• Education is key to empowering home buyers.
• Community engagement can lead to lasting relationships.
• Understanding the market is essential for real estate success.
• Marcus's approach is a model for serving underserved communities.

https://www.facebook.com/marcusmillerkw/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

The last few months have been rife with changes for real estate professionals. Most notably is that agents now need to work their negotiation skills more than ever before. Negotiation now starts when you first meet a buyer and continues until the closing table. In short negotiation skills have never been more crucial. In this episode Matt chats with certified real estate negotiation expert Derrick Chevalier who often acts as a stealth negotiator – helping agents negotiate million dollar deals without the other parties even knowing he was there. He emphasizes the importance of establishing added value and building relationships with clients and other agents. The discussion also touches on strategies for buyer's agents in negotiating with clients and listing agents, as well as the concept of stealth negotiation. The conversation concludes with a focus on the power of influence and the significance of helping clients understand the consequences of their decisions.

Takeaways:

• Real estate professionals need to sharpen their negotiation skills in the current competitive market.
• Establishing added value and building relationships with clients and other agents are crucial in negotiation.
• Buyer's agents should focus on understanding their clients' goals and presenting the benefits of working with them.
• Influence plays a significant role in negotiation, and agents can use it to their advantage.
• Helping clients understand the consequences of their decisions can be a powerful persuasion tool.

https://h-c.com/

https://www.amazon.com/stores/author/B08KWQY39B

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

This guest is a perfect example of what you could be doing with your business – if you did everything right. At just 22 years old Will Van Wickler, a successful real estate agent in Maine and New Hampshire has built his business up to over $50,000.000 in sales in his 3rd year in real estate. He shares his journey and strategies for success in the industry. He emphasizes the importance of being a real estate investor and using personal investment stories to attract clients. Will discusses his property investment experience and his rule of acquiring at least one property a year. He also highlights the value of being a consultant rather than a salesperson, asking clients about their goals and providing personalized advice. Will shares his marketing strategies, including targeted social media content and building relationships with influencers. He also talks about his approach to creating opportunities for clients through developments and relationships with builders. Will's success in the higher price range is attributed to his niche focus and building a strong network. He emphasizes the importance of post-closing follow-up and being available to help clients beyond the transaction.

Takeaways

• Being a real estate investor and sharing personal investment stories can attract clients and build trust.
• Asking clients about their goals and providing personalized advice can differentiate you as a consultant rather than a salesperson.
• Targeted social media marketing and building relationships with influencers can generate organic leads.
• Creating opportunities for clients through developments and relationships with builders can lead to business growth.
• Focusing on a niche and building a strong network can lead to success in the higher price range.
• Post-closing follow-up and being available to help clients beyond the transaction can strengthen relationships and generate referrals.

https://www.willvanwickler.com/

https://www.instagram.com/wvanwickler

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

Sarah Maslowski, a top real estate agent in Georgia, shares her success with YouTube marketing. She explains how she shifted her video content strategy to focus on providing valuable information for people relocating to the area. By creating videos that highlight the pros and cons of different neighborhoods and answering common questions about the local market, Sarah has been able to attract high-intent leads and convert them into clients. She emphasizes the importance of consistency in posting videos and using attention-grabbing titles and thumbnails to increase click-through rates. Sarah also discusses her plans to explore other social media platforms like Instagram and TikTok.

Takeaways

• Creating valuable video content for people relocating to an area can attract high-intent leads.
• Consistency in posting videos is key to building an audience and gaining traction on YouTube.
• Using attention-grabbing titles and thumbnails can increase click-through rates.
• Exploring other social media platforms like Instagram and TikTok can help reach a wider audience.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

Ryan Hvizda, a top-producing agent and team leader in New Hampshire, shares her journey in real estate and how she has built a business that aligns with her passions and values. She emphasizes the importance of finding ways to incorporate your interests and purpose into your real estate career. Ryan also discusses the strategies her team has implemented to increase their average sales price and improve their business performance. She highlights the significance of having a strong operations team and providing exceptional value to clients and strategic partners. Ryan shares her plans for the future, including expanding her team and creating a business that allows agents to achieve their financial and lifestyle goals.

• Incorporate your interests and purpose into your real estate career to find fulfillment and success.
• Focus on increasing your average sales price by providing exceptional value to clients and being intentional about the price point you target.
• Invest in building a strong operations team to handle administrative tasks and create a seamless client experience.
• Develop strategic partnerships with professionals in related industries to generate referrals and provide added value to clients.
• Continuously touch base with your sphere of influence through various marketing channels to stay top of mind and build strong relationships.

https://www.hvizdateam.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org

In this episode Matt talks with the Chicagoland real estate queen of all things events – Meg Daday. Meg has built a business on her creative “big sister” approach by which she offers the advice and style that a big sister would offer, she has leveraged this style into a $20,000,000+ business that centers on women, community and events. Key take aways include:

• Having a clear strategy and understanding your ideal client is crucial for hosting successful events.
• Micro events and strategic socializing with a small group of people can be more effective than large-scale events.
• Partnering with other organizations and leveraging past clients can help expand your reach and attract your target audience.
• Focus on providing value and creating meaningful connections through your events.
• Consider unique and creative event ideas that appeal to your target market.

For more information on Meg or to contact her check her out on social media. https://www.instagram.com/heyday.homes/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing/ For licensing information, go to www.nmlsconsumeraccess.org