Have you spotted the trend of your working from home clients being called back to the office? Lori Rogers has! In this episode KW Maryland agent Lori Rogers shares her unique journey from South Africa to becoming a successful Realtor in Frederick, Maryland. She discusses the diverse housing market in her area, emphasizing the blend of historic and modern properties with the occasional farm thrown in. Lori highlights the importance of personalized marketing and building strong relationships with clients, which she believes is key to success in real estate. The discussion also touches on the impact of remote work on housing preferences and the role of technology and AI in the industry.

Takeaways:

• Personalized marketing is essential in catering to diverse clients.
• Building strong relationships leads to long-term success in real estate.
• Every home is a luxury for first-time buyers.
• Understanding client needs is crucial for effective service.
• The shift to remote work is changing housing preferences.
• Future market trends will be influenced by hybrid work models.
• Technology and AI can enhance productivity in real estate.
• Being a resource for clients builds trust and loyalty.

Connect with Lori Rogers:

https://www.lorirogershomes.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsume

Matt is joined by frequent Neighborhood Realtor co-host Josh May as they welcome special guest John Wentworth, a top-producing broker whose brokerage did over $340,000,000 in sales last year. Every Realtor needs a mentor—someone who can deliver tough love and hard truths about why they aren’t hitting their goals—and John excels at playing that role. In this episode, we dive into the mindset milestones John and Josh have worked through together and the impact it has had on their success. John opens up and goes deep on challenges in his life that he has overcome and how his mindset and strict regimen has helped him to become one of the best leaders of people in the real estate world. Matt, Josh, and John delve into the challenges and realities of the real estate industry, focusing on the importance of momentum, leadership, and accountability. They discuss the staggering statistic that 75% of realtors did not close a deal last year, attributing this to a lack of action and consistency. John shares his personal journey in real estate, emphasizing the need for a strong foundation and core values to foster growth. The discussion highlights the significance of mentorship and the impact of broadcasting core values to attract like-minded clients, and the importance of authenticity in personal branding, and the strategies for succeeding in a competitive real estate market.

Take aways include:

• Momentum is crucial for success in real estate.
• Perfection doesn't exist; action is what matters.
• A strong foundation is essential for growth.
• Coaching can help develop leadership skills.
• Core values should be lived and not just stated.
• Broadcasting core values attracts the right clients.
• Mentorship is crucial, but one must be open to feedback.
• Being specific about your audience helps attract the right clients.
• Success requires a willingness to do whatever it takes.
• Many agents underestimate the effort needed to succeed.
• Momentum is fragile and must be actively maintained.
• Surrounding yourself with high achievers boosts your performance.
• Acceptance of reality is essential for long-term success.
• Micro wins contribute significantly to overall success.

Connect with John Wentworth:

https://www.johnwentworthgroup.com/

https://www.instagram.com/wentworthrealestategroup/

Connect with Josh May:

https://marketgrandrapids.com/

https://www.instagram.com/maygroupgr/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsume

Imagine getting business from people you didn’t know on the internet. Imagine doing something for fun for years and then discovering you could monetize it with a career in real estate. Imagine using your new fun skill to help others and yourself make money and build wealth. This is exactly what Tyler Gibson with EXP Realty in Central Florida has been doing. Tyler shares his personal story of transitioning from a corporate job to real estate, leveraging online communities like BiggerPockets for growth, and the significance of paid lead generation strategies. They also highlight the importance of building strong relationships and trust with clients, particularly in the investment space.

• Real estate is about building wealth, not just making money.
• Time freedom is a key motivation for entering real estate.
• Engaging in online communities can lead to business opportunities.
• Speed to lead is crucial for converting leads into clients.
• Building relationships is essential for long-term success in real estate.
• Investors tend to buy more frequently than traditional homebuyers.
• Adding value to others can help build credibility and trust.
• Utilizing keyword alerts can help identify potential leads.
• Being honest about your availability can build trust with clients.
• Asking open-ended questions can lead to more meaningful conversations.

https://www.gpghome.com/

https://www.instagram.com/real_tylergibson/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this episode of The Neighborhood Realtor, Matt sits down with David Chung, an experienced realtor from Wilmette, IL, to discuss the pressing challenges and opportunities in today’s real estate market. With low inventory shaping the landscape, David shares his top strategies for empowering sellers, capturing market share, and using data-driven content to attract clients.

The conversation also dives into business optimization, including the rising role of fractional professionals in real estate and why local market expertise is more crucial than ever. Whether you’re a seasoned agent or just starting out, this episode is packed with actionable insights to help you navigate a competitive market with confidence.

takeaways

• The real estate market remains competitive despite low inventory.
• Capturing more market share is essential in a tight market.
• Sellers can dictate terms and timing in the current market.
• Educating sellers can empower them to list their homes.
• Utilizing office content can help newer agents build credibility.
• Creating unique content from data insights can attract clients.
• Local market expertise is crucial for real estate success.
• Fractional professionals can provide valuable insights for business optimization.
• Understanding buyer behavior is key in a low inventory market.
• Agents should focus on creating timely and relevant content.

https://www.daveandamychung.com/

https://www.instagram.com/daveandamychung/?hl=en

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

In this episode Matt chats with Elizabeth Cooper, Realtor from Dayton, Ohio. Elizabeth delves into her journey from interior design and marketing to real estate success, emphasizing the significance of building relationships and seizing opportunities. She introduces her innovative Guaranteed Buy Program, designed to instill confidence in clients during the home-selling process. Elizabeth also discusses her Crush for a Cause initiative, highlighting the impact of community engagement and the power of networking with fellow realtors. Tune in to discover how authenticity, creativity, and community involvement can drive success in the real estate industry.

Takeaways:

• The Guaranteed Buy Program offers clients security and assurance in selling their homes.
• Community events can elevate brand visibility and foster meaningful relationships.
• Networking with other Realtors can result in beneficial referrals and partnerships.
• Social media is a powerful tool for maintaining client relationships and enhancing visibility.
• Cultivating a strong team culture contributes to overall business success.
• Honesty and transparency are crucial in client relationships, especially for new agents.
• Investing in community initiatives can create a positive brand image and attract clients.

Connect with Elizabeth: Instagram

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org 

In this conversation, Matt and Cole Jarvis delve into the intricacies of social media marketing specifically tailored for real estate professionals. They discuss the importance of understanding content strategy, the necessity of differentiation in a saturated market, and the effectiveness of short-form video content. Cole emphasizes the need for a hybrid approach that combines organic and paid strategies to reach a broader audience while optimizing for algorithms. The conversation highlights actionable insights for realtors looking to enhance their social media presence and connect with potential clients effectively. In this conversation, Cole Jarvis discusses the comprehensive process of content creation for real estate agents, emphasizing the importance of understanding the market and audience. He shares insights on effective calls to action, lead generation strategies, and the significance of follow-up in converting leads into sales. The discussion also covers advanced marketing techniques, including the use of lookalike audiences and community engagement through content sharing. Cole stresses the need for personalized marketing approaches and finding the right partners to enhance marketing efforts. 

A few MAJOR takeaways include:

• Why your reels need to be cut in half
• Be honest are you different
• 20 leads/day for $100/day
• 60 second follow up or don’t bother

https://www.youtube.com/channel/UCd9Yv9WZZr-6YnqLh7afkog/videos


The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

There are very few agents out there who have crossed the one hundred million dollar mark, there are even fewer who approach numbers like that in markets that don’t have crazy price points. Ragan McKinney is the exception to the rule. After getting her start at a deli and realizing she wanted more, she leveraged her people skills and work ethic into a career in real estate that over a few years has grown to over $100,000,000 in sales. 

She emphasizes the importance of being fully committed to the business, effective communication, and building a strong team. Reagan also discusses her strategies for leveraging social media to grow her business and her future goals of focusing on higher-value transactions while maintaining a high level of service.

takeaways

• Consistency is key to success in real estate.
• Being all in is essential for achieving goals.
• Effective communication can set you apart from competitors.
• Building a strong team is crucial for scaling your business.
• Social media can be a powerful tool for generating leads.
• Providing a five-star experience leads to referrals.
• Listening to clients can create opportunities for referrals.
• Time blocking helps maintain organization and efficiency.
• Developing deeper relationships with clients can yield more business.
• Always strive for improvement and growth in your business.

https://www.raganmckinney.com/


The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

Instead of talking about CRM’s and open houses, today’s episode is different. Matt chats with the queen of real estate gifting and events, Meghan Howard, to explore the art of thoughtful gifting and event planning, especially during the holiday season. Meghan shares her unique approach to gifting, emphasizing the importance of personalization, creativity, and the emotional connection behind gifts. They discuss how memorable experiences can create lasting impressions, and how to plan events that truly resonate with attendees. Meghan highlights the significance of listening to others and understanding their preferences to create meaningful connections through gifts and events.

Takeaways

• Gifting is about creating a feeling and telling a story.
• Personalization is key; it's not about the price but the thought behind the gift.
• The note accompanying a gift can make it more meaningful.
• Experiences often have a greater impact than material gifts.
• Listening is a crucial skill for understanding what others value.
• Events should be enjoyable and engaging, not just obligatory gatherings.
• Small, intimate gatherings can foster deeper connections than large events.
• Thoughtful gifts can evoke nostalgia and joy, bringing back childhood wonder.
• Gifting should be about the recipient's interests and needs, not just a generic item.
• Creative and unique experiences can leave a lasting impression on clients.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org 

What do you do when inventory is ultra light? What do you do when prohibitively high taxes dissuade people from wanting to sell? How do you work in a market where buyers have the money but don’t want to fix up a house? These are issues that plague every real estate market at different times so we brought in a California agent who has extensive experience navigating these unique situations. Carl Medford of the Medford Team at KW has built a thriving business in the Bay Area selling over 60 homes per year in the 1.5m+ price point. In this episode he shares unique ways to overcome many listing related challenges as well as gives tips on pricing. From bad feng shui to t shaped intersections this is an episode you don’t want to miss if you plan to list homes in the near future.

https://www.themedfordteam.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

This week’s Neighborhood Realtor is Sammy DiStefano, a successful Realtor who transitioned from car sales to real estate. Sammy shares his journey, discussing the challenges he faced in the car industry, his initial disdain for Realtors, and how mentorship played a crucial role in his success. He emphasizes the importance of cold calling and building relationships through follow-up, providing valuable insights for aspiring real estate agents. In this engaging conversation, Sammy DeStefano, a successful realtor in Arizona, shares his insights on the importance of storytelling in real estate, building a strong personal brand, and the significance of nurturing client relationships. He emphasizes the need for realtors to embrace their role as salespeople and to navigate challenges with confidence. The discussion also touches on the balance between long-term planning and short-term marketing strategies, as well as the value of creating meaningful connections with clients through regular communication and updates.

• Cold calling and door knocking are essential strategies for new agents.
• Building relationships through follow-up is crucial for long-term success.
• Storytelling is crucial in real estate to connect with clients.
• Great Realtors can narrate the entire journey of a transaction.
• Salespeople must embrace their role to succeed in real estate.
• Building a strong personal brand is essential for success.
• Client relationships should be nurtured through regular communication.
• Navigating challenges with confidence can lead to better outcomes.
• Long-term planning is vital for sustainable success in real estate.
• Regular updates to clients can enhance trust and satisfaction.
• Referrals should be treated with care and diligence.
• Creating a memorable client experience can lead to repeat business.

https://www.sothebysrealty.com/eng/associate/180-a-df2307261451108131/sammy-destefano

https://www.instagram.com/sammydestefano_arizonarealtor/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org