Not all Shopify themes are created equal.

Even in the Shopify Theme Store, which has a carefully curated collection of fewer than 50 themes, some are certainly better than others.

That's we've learned In working on Shopify themes for the last five years.

(Which is why we now only work on themes from trusted developers.)

For new store owners on Shopify, choosing the right theme can be an intimidating task.

On today's episode, I talk through my theming experience, and we take a deep dive into a new theme that's become my preferred go-to choice.

Joining us is Brad Miller from Out of the Sandbox.

Brad is the founder and CEO of Out of the Sandbox, the designers of Shopify's best reviewed and most popular themes.

Out of the Sandbox has been designing revolutionary online shops and setting trends in the ecommerce world since 2011.

Their theme work has earned them a Shopify Design Award, and they've continued to push the technological boundaries for high-performance ecommerce.